{"id":10494,"date":"2025-09-23T15:46:30","date_gmt":"2025-09-23T13:46:30","guid":{"rendered":"https:\/\/fusedeck.com\/?p=10494"},"modified":"2025-09-23T15:50:23","modified_gmt":"2025-09-23T13:50:23","slug":"cookieless-vs-full-cookie-kein-pulver-verschossen-wie-ovomaltine-mit-fusedeck-70-mehr-daten-fur-bessere-marketing-performance-nutzt","status":"publish","type":"post","link":"https:\/\/fusedeck.com\/de\/news\/cookieless-vs-full-cookie-kein-pulver-verschossen-wie-ovomaltine-mit-fusedeck-70-mehr-daten-fur-bessere-marketing-performance-nutzt\/","title":{"rendered":"Cookieless vs. Full Cookie \u2013 kein Pulver verschossen: Wie Ovomaltine mit fusedeck 70% mehr Daten f\u00fcr bessere Marketing-Performance nutzt."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10494\" class=\"elementor elementor-10494\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83cf19c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83cf19c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60e471a\" data-id=\"60e471a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84f5d1d elementor-widget elementor-widget-spacer\" data-id=\"84f5d1d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce2051d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce2051d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2fb3b1\" data-id=\"a2fb3b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-361fb49 elementor-widget elementor-widget-heading\" data-id=\"361fb49\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Mehr Daten, mehr Relevanz \u2013 aber wie?<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e21064c elementor-widget elementor-widget-text-editor\" data-id=\"e21064c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"\" data-start=\"318\" data-end=\"607\">Digitale Kampagnen erzeugen zahlreiche Interaktionen \u2013 doch oft bleibt unklar, <span data-start=\"397\" data-end=\"451\">welche Touchpoints wirklich zur Conversion f\u00fchren.<\/span> Besonders im eCommerce, wo Kunden von einer Markenwebsite zu einem Online-Shop wechseln, sind Eintrittspunkt und Conversion-Punkt oft technisch getrennt.<\/p>\n<ol>\n<li data-start=\"609\" data-end=\"953\">Die Wander AG, mit bekannten Marken wie <span data-start=\"649\" data-end=\"685\">Ovomaltine, Isostar und Twinings<\/span>, stand vor genau dieser Herausforderung:<br data-start=\"726\" data-end=\"729\" \/><span data-start=\"731\" data-end=\"796\">Wie k\u00f6nnen wir Domain-\u00fcbergreifendes Verhalten besser messen?<\/span><\/li>\n<li data-start=\"609\" data-end=\"953\"><span data-start=\"801\" data-end=\"878\">Wie lassen sich Traffic-Verluste durch Datenschutzbestimmungen vermeiden?<\/span><\/li>\n<li data-start=\"609\" data-end=\"953\"><span data-start=\"883\" data-end=\"951\">Wie verkn\u00fcpfen wir K\u00e4ufe und Ums\u00e4tze klar mit unseren Kampagnen?<\/span><\/li>\n<\/ol>\n<p class=\"\" data-start=\"955\" data-end=\"1125\">Die L\u00f6sung: <span data-start=\"967\" data-end=\"1011\">Ein modernes Tracking-Setup mit fusedeck<\/span>, das f\u00fcr <span data-start=\"1021\" data-end=\"1082\">70% mehr Page Views und \u00fcber 50% mehr getrackte Sitzungen<\/span> sorgte \u2013 und das <span data-start=\"1100\" data-end=\"1123\">100% DSGVO-konform.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee342d9 elementor-widget elementor-widget-spacer\" data-id=\"ee342d9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46dfe85 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46dfe85\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56f6644\" data-id=\"56f6644\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-003fb02 elementor-widget elementor-widget-heading\" data-id=\"003fb02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Die H\u00fcrden beim Cross-Domain Tracking<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77c9584 elementor-widget elementor-widget-text-editor\" data-id=\"77c9584\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"\" data-start=\"1180\" data-end=\"1253\">Beim Wechsel zwischen verschiedenen Domains treten h\u00e4ufig Probleme auf:<\/p>\n<p class=\"\" data-start=\"1255\" data-end=\"1683\"><strong data-start=\"1259\" data-end=\"1285\">Komplexe User Journeys<\/strong> \u2192 Kunden springen zwischen verschiedenen Marken und Shops.<br data-start=\"1344\" data-end=\"1347\" \/><strong data-start=\"1351\" data-end=\"1391\">Datenintegration &amp; Tracking-Probleme<\/strong> \u2192 Wie lassen sich verschiedene Datenquellen kombinieren?<br data-start=\"1448\" data-end=\"1451\" \/><strong data-start=\"1455\" data-end=\"1487\">Personalisierung in Echtzeit<\/strong> \u2192 Nutzer gezielt ansprechen, ohne gegen Datenschutzrichtlinien zu verstossen.<br data-start=\"1565\" data-end=\"1568\" \/><strong data-start=\"1572\" data-end=\"1614\">Domain-\u00fcbergreifendes Verhalten messen<\/strong> \u2192 Wer kommt von wo? Welche Kampagne hat wirklich zum Kauf gef\u00fchrt?<\/p>\n<p class=\"\" data-start=\"1685\" data-end=\"1845\">\ud83d\udca1 <span data-start=\"1688\" data-end=\"1705\">Wanders Ziel:<\/span> Eine ganzheitliche, flexible Tracking-L\u00f6sung, die <span data-start=\"1756\" data-end=\"1787\">Conversions korrekt zuweist<\/span> und <span data-start=\"1792\" data-end=\"1843\">die Transparenz \u00fcber alle Marken hinweg erh\u00f6ht.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fc80ad elementor-widget elementor-widget-spacer\" data-id=\"1fc80ad\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6329bd0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6329bd0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fdf14e5\" data-id=\"fdf14e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e88b2ae elementor-widget elementor-widget-heading\" data-id=\"e88b2ae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Die L\u00f6sung: Cross-Domain Tracking mit fusedeck<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66e91ae elementor-widget elementor-widget-text-editor\" data-id=\"66e91ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"\" data-start=\"1909\" data-end=\"2033\">Wander setzt auf fusedeck \u2013 eine leistungsstarke Tracking-Suite, die <strong data-start=\"1978\" data-end=\"2031\">ohne Cookies arbeiten kann und DSGVO-konform ist.<\/strong><\/p>\n<p class=\"\" data-start=\"2035\" data-end=\"2341\"><strong data-start=\"2038\" data-end=\"2056\">Tracking Suite<\/strong> \u2192 Pr\u00e4zises Tracking ohne Consent-Pflicht dank server-side cookieless Tracking.<br data-start=\"2129\" data-end=\"2132\" \/><strong data-start=\"2135\" data-end=\"2153\">Analysis Suite<\/strong> \u2192 Standardisierte und individualisierbare Reports zur Performance-Analyse.<br data-start=\"2228\" data-end=\"2231\" \/><strong data-start=\"2234\" data-end=\"2254\">Activation Suite<\/strong> \u2192 Export von Daten zu Meta, LinkedIn, TikTok &amp; Co. f\u00fcr gezieltes Kampagnen-Retargeting.<\/p>\n<p class=\"\" data-start=\"2343\" data-end=\"2550\"><span data-start=\"2346\" data-end=\"2366\">Der Gamechanger:<\/span> fusedeck verbindet <span data-start=\"2386\" data-end=\"2439\">alle User-Interaktionen in einer einzigen Session<\/span>, selbst \u00fcber verschiedene Domains hinweg \u2013 <span data-start=\"2483\" data-end=\"2548\">ohne invasive Tracking-Techniken oder Cookie-Synchronisation.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4355c1 elementor-widget elementor-widget-heading\" data-id=\"a4355c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Wanders Tracking-Setup im \u00dcberblick\n<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5629b45 elementor-widget elementor-widget-text-editor\" data-id=\"5629b45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong data-start=\"2601\" data-end=\"2645\">Consent Management &amp; Cookieless Tracking<\/strong> \u2192 DSGVO-konform, ohne Datenverluste.<br data-start=\"2682\" data-end=\"2685\" \/><strong data-start=\"2687\" data-end=\"2711\">Server-Side Tracking<\/strong> \u2192 Umgehung von Browser-Restriktionen wie ITP (Safari).<br data-start=\"2785\" data-end=\"2788\" \/><strong data-start=\"2790\" data-end=\"2847\">Cross-Domain Tracking \u00fcber verschiedene Marken hinweg<\/strong> \u2192 Klare Zuordnung von Conversions.<br data-start=\"2882\" data-end=\"2885\" \/><strong data-start=\"2887\" data-end=\"2909\">eCommerce Tracking<\/strong> \u2192 Direkte Verbindung zwischen Marketingkampagnen und Ums\u00e4tzen.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9ce7e8 elementor-widget elementor-widget-spacer\" data-id=\"c9ce7e8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e560359 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e560359\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86ce40c\" data-id=\"86ce40c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fef7333 elementor-widget elementor-widget-heading\" data-id=\"fef7333\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Die Ergebnisse: Transparenz und bessere Marketing-Performance\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b867518 elementor-widget elementor-widget-text-editor\" data-id=\"b867518\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"\" data-start=\"3053\" data-end=\"3161\">Durch das pr\u00e4zise fusedeck Tracking-Setup konnte Wander die Datenqualit\u00e4t und Kampagnensteuerung erheblich verbessern:<\/p>\n<ul>\n<li data-start=\"3163\" data-end=\"3497\"><strong data-start=\"3166\" data-end=\"3198\">70% mehr Page Views getrackt<\/strong><\/li>\n<li data-start=\"3163\" data-end=\"3497\"><strong data-start=\"3204\" data-end=\"3234\">50% mehr Sitzungen erfasst<\/strong><\/li>\n<li data-start=\"3163\" data-end=\"3497\"><strong data-start=\"3240\" data-end=\"3295\">42% der Cross-Domain Conversions korrekt zugewiesen<\/strong><\/li>\n<li data-start=\"3163\" data-end=\"3497\"><strong data-start=\"3301\" data-end=\"3344\">Isostar: 53% mehr Sessions mit fusedeck<\/strong><\/li>\n<li data-start=\"3163\" data-end=\"3497\"><strong data-start=\"3350\" data-end=\"3410\">Twinings: 77% mehr Page Views durch optimiertes Tracking<\/strong><\/li>\n<li data-start=\"3163\" data-end=\"3497\"><strong data-start=\"3416\" data-end=\"3495\">Ovomaltine DE: 216% mehr Sitzungen durch verbessertes Cross-Domain Tracking<\/strong><\/li>\n<\/ul>\n<p class=\"\" data-start=\"3499\" data-end=\"3717\">\ud83d\udc49 <span data-start=\"3502\" data-end=\"3525\">Besonders spannend:<\/span> <span data-start=\"3526\" data-end=\"3604\">Vor fusedeck war die Traffic-Zuweisung zwischen Domains gar nicht m\u00f6glich.<\/span> Durch die neue L\u00f6sung konnte Wander <span data-start=\"3641\" data-end=\"3715\">exakt nachvollziehen, welche Kampagnen die besten Conversions liefern.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5d9f52 elementor-widget elementor-widget-spacer\" data-id=\"d5d9f52\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8191fb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8191fb3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b07a91f\" data-id=\"b07a91f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e9baa7 elementor-widget elementor-widget-heading\" data-id=\"0e9baa7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Warum Wander auf fusedeck setzt\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20316d3 elementor-widget elementor-widget-text-editor\" data-id=\"20316d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol>\n<li data-start=\"3766\" data-end=\"4070\"><strong data-start=\"3769\" data-end=\"3801\">Einhaltung des Datenschutzes<\/strong> \u2192 GDPR-konform mit integriertem Consent Management.<\/li>\n<li data-start=\"3766\" data-end=\"4070\"><strong data-start=\"3859\" data-end=\"3906\">Pr\u00e4zises eCommerce- &amp; Cross-Domain Tracking<\/strong> \u2192 Nutzerbewegungen zwischen Brands &amp; L\u00e4ndern genau erfassen.<\/li>\n<li data-start=\"3766\" data-end=\"4070\"><strong data-start=\"3973\" data-end=\"3997\">Flexible Integration<\/strong> \u2192 Anpassbar an verschiedene L\u00e4nder, Marken und Unternehmensstrukturen.<\/li>\n<\/ol>\n<p class=\"\" data-start=\"4072\" data-end=\"4272\">\ud83d\udca1 <span data-start=\"4075\" data-end=\"4093\">Zum Vergleich:<\/span> W\u00e4hrend Wander mit fusedeck die Datenqualit\u00e4t optimierte, verlor die deutsche Ovomaltine-Website <span data-start=\"4191\" data-end=\"4213\">75% ihres Traffics<\/span>, da dort keine vergleichbare L\u00f6sung implementiert wurde.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e59fab9 elementor-widget elementor-widget-spacer\" data-id=\"e59fab9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b98031 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b98031\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ac6c30\" data-id=\"9ac6c30\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f32f33 elementor-widget elementor-widget-spacer\" data-id=\"7f32f33\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a22e188 elementor-widget elementor-widget-themo-call-to-action\" data-id=\"a22e188\" data-element_type=\"widget\" data-widget_type=\"themo-call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"th-cta\">\n\t\t\t\n                        <div class=\"th-cta-btn\">\n\n                                    <a class=\"btn-1 btn th-btn btn-standard-primary\" href=\"https:\/\/fusedeck.com\/de\/demo\/#form\">\n                                                    Buche eine Demo                                            <\/a>\n                \n                            <\/div>\n            \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92615a9 elementor-widget elementor-widget-spacer\" data-id=\"92615a9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-646e3e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"646e3e8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-719a45a\" data-id=\"719a45a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-144a640 elementor-widget elementor-widget-heading\" data-id=\"144a640\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Wie funktioniert das Cross-Domain Tracking konkret?\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46f6d6e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"46f6d6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"\" data-start=\"4341\" data-end=\"4461\">fusedeck nutzt einen serverseitigen Fingerprint, um Nutzer \u00fcber verschiedene Plattformen hinweg zu identifizieren.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c419b5f elementor-widget elementor-widget-heading\" data-id=\"c419b5f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Beispiel f\u00fcr eine typische User Journey:<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56e1406 elementor-widget elementor-widget-text-editor\" data-id=\"56e1406\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol>\n<li data-start=\"4341\" data-end=\"4461\"><span style=\"color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit;\">Ein Kunde\/eine Kundin besucht die <\/span><strong style=\"color: inherit; font-family: inherit; font-size: inherit; font-style: inherit;\" data-start=\"4539\" data-end=\"4561\">Ovomaltine-Website<\/strong><span style=\"color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit;\"> und informiert sich \u00fcber ein Produkt.<\/span><\/li>\n<li data-start=\"4341\" data-end=\"4461\">Er\/Sie legt das Produkt in den Warenkorb, wechselt aber zur <strong data-start=\"4662\" data-end=\"4681\">Isostar-Website<\/strong>, um sich \u00fcber erg\u00e4nzende Produkte zu informieren.<\/li>\n<li data-start=\"4341\" data-end=\"4461\">Schlie\u00dflich geht er\/sie zum <strong data-start=\"4762\" data-end=\"4777\">Wander-Shop<\/strong> und schlie\u00dft die Bestellung ab.<\/li>\n<li data-start=\"4341\" data-end=\"4461\">fusedeck erkennt den Nutzer\/die Nutzerin \u00fcber alle Schritte hinweg <strong data-start=\"4870\" data-end=\"4909\">ohne Cookies oder invasive Methoden<\/strong>.<\/li>\n<li data-start=\"4341\" data-end=\"4461\">Die Conversion wird der urspr\u00fcnglichen Kampagne korrekt zugeordnet.<\/li>\n<\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bec89a2 elementor-widget elementor-widget-heading\" data-id=\"bec89a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Vorteile von fusedeck gegen\u00fcber klassischen Tracking-L\u00f6sungen:<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cbd475 elementor-widget elementor-widget-text-editor\" data-id=\"4cbd475\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"\" data-start=\"4341\" data-end=\"4461\"><span style=\"color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit;\">\u2714 Keine URL-Anpassungen oder komplizierte Session-Verkn\u00fcpfungen n\u00f6tig.<\/span><\/p>\n<p class=\"\" data-start=\"4988\" data-end=\"5331\">\u2714 Keine Performance-Einbussen f\u00fcr die Website.<br data-start=\"5179\" data-end=\"5182\" \/>\u2714 <strong data-start=\"5184\" data-end=\"5220\">100% cookieless Tracking m\u00f6glich<\/strong>, selbst wenn kein Consent gegeben wird.<br data-start=\"5260\" data-end=\"5263\" \/>\u2714 Native Server-Side L\u00f6sung f\u00fcr <strong data-start=\"5295\" data-end=\"5329\">exakte Post-Click Conversions.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0502228 elementor-widget elementor-widget-spacer\" data-id=\"0502228\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c27d069 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c27d069\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4a5f9d\" data-id=\"a4a5f9d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46d78a4 elementor-widget elementor-widget-heading\" data-id=\"46d78a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Die gr\u00f6sste Herausforderung: Datenschutz & Tracking kombinieren\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61c2ff0 elementor-widget elementor-widget-text-editor\" data-id=\"61c2ff0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li data-start=\"5412\" data-end=\"5733\">St\u00e4ndig wachsende Datenschutz-Anforderungen wie DSGVO, DSG und ITP erfordern flexible L\u00f6sungen.<\/li>\n<li data-start=\"5412\" data-end=\"5733\">Wie kann ich GDPR-konform tracken, ohne Traffic-Verluste zu riskieren?<\/li>\n<li data-start=\"5412\" data-end=\"5733\">Welchen Consent Banner brauche ich f\u00fcr welche Region?<\/li>\n<li data-start=\"5412\" data-end=\"5733\">Wie lassen sich Ums\u00e4tze genau mit Marketingkampagnen verkn\u00fcpfen?<\/li>\n<\/ul>\n<p class=\"\" data-start=\"5735\" data-end=\"5848\">Mit fusedeck hat Wander diese Fragen beantwortet \u2013 und eine stabile, performante Tracking-L\u00f6sung etabliert.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f12177a elementor-widget elementor-widget-spacer\" data-id=\"f12177a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6565751 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6565751\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6138d6f\" data-id=\"6138d6f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa0e41f elementor-widget elementor-widget-heading\" data-id=\"fa0e41f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Wie kann Wander weiter optimieren?\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f40450d elementor-widget elementor-widget-text-editor\" data-id=\"f40450d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"\" data-start=\"5900\" data-end=\"6002\">Obwohl die bisherigen Ergebnisse beeindruckend sind, gibt es noch weitere Optimierungsm\u00f6glichkeiten:<\/p>\n<p class=\"\" data-start=\"6004\" data-end=\"6439\"><strong data-start=\"6007\" data-end=\"6037\">M\u00f6gliche n\u00e4chste Schritte:<\/strong><\/p>\n<ul>\n<li data-start=\"6004\" data-end=\"6439\"><strong data-start=\"6042\" data-end=\"6078\">Personalisierung weiter ausbauen<\/strong> \u2192 Kampagnen in Echtzeit dynamisch anpassen.<\/li>\n<li data-start=\"6004\" data-end=\"6439\"><strong data-start=\"6127\" data-end=\"6160\">A\/B-Testing von Modals &amp; CTAs<\/strong> \u2192 Welche Designs und Platzierungen erh\u00f6hen die Conversion-Rate?<\/li>\n<li data-start=\"6004\" data-end=\"6439\"><strong data-start=\"6229\" data-end=\"6274\">Multi-Brand-Attribution weiter optimieren<\/strong> \u2192 Wie beeinflussen sich die verschiedenen Marken gegenseitig?<\/li>\n<li data-start=\"6004\" data-end=\"6439\"><strong data-start=\"6341\" data-end=\"6370\">Granularere Datenanalysen<\/strong> \u2192 Welche Elemente auf der Website treiben die meisten Conversions?<\/li>\n<\/ul>\n<p class=\"\" data-start=\"6441\" data-end=\"6753\"><strong data-start=\"6441\" data-end=\"6451\">Fazit:<\/strong> <span data-start=\"6452\" data-end=\"6611\">Tracking ist die Grundlage f\u00fcr erfolgreiches Marketing \u2013 doch erst mit der richtigen Technologie lassen sich Daten in echte Performance-Gewinne verwandeln.<\/span> Wander hat mit fusedeck einen entscheidenden Schritt gemacht und bewiesen, dass <span data-start=\"6692\" data-end=\"6751\">pr\u00e4zises Tracking direkt zu besseren Ergebnissen f\u00fchrt.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7935b0e elementor-widget elementor-widget-spacer\" data-id=\"7935b0e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b59da0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b59da0d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b369fc5\" data-id=\"b369fc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a368bd4 elementor-widget elementor-widget-heading\" data-id=\"a368bd4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">\ud83d\udc49 Welche Erfahrungen hast du mit Cross-Domain Tracking gemacht? Hast du bereits cookieless Tracking getestet? Teile deine Insights in einem pers\u00f6nlichen Austausch mit \ud83d\ude80<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-690e1f0 elementor-widget elementor-widget-spacer\" data-id=\"690e1f0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8bad2ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8bad2ab\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a82b0e\" data-id=\"3a82b0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d61d5b6 elementor-widget elementor-widget-spacer\" data-id=\"d61d5b6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e052a37 elementor-widget elementor-widget-heading\" data-id=\"e052a37\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Du willst mehr erfahren? Melde dich bei unserem Team.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8479ba8 elementor-widget elementor-widget-text-editor\" data-id=\"8479ba8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Melde dich via Formular bei uns und erhalte eine Demo:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ca50df woosh2 elementor-section-height-min-height elementor-section-items-top elementor-section-boxed elementor-section-height-default\" data-id=\"8ca50df\" data-element_type=\"section\" data-settings=\"{&quot;background_motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;background_motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:39,&quot;end&quot;:100}},&quot;background_motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_opacity_direction&quot;:&quot;in-out&quot;,&quot;background_motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:47,&quot;end&quot;:72}},&quot;background_motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;background_motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ca36f00\" data-id=\"1ca36f00\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2be7d783 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"2be7d783\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tNeugierig geworden? Buche jetzt eine kostenlose fusedeck Demo und erfahre, wie du dein Tracking, Analytics & Activation Setup verbessern kannst.\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-ribbon elementor-ribbon-right\">\n\t\t\t\t<div class=\"elementor-ribbon-inner\">Kostenlos<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7295feb4 elementor-button-align-end elementor-mobile-button-align-center elementor-widget elementor-widget-form\" data-id=\"7295feb4\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;N\\u00e4chster&quot;,&quot;step_previous_label&quot;:&quot;Voriger&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"10494\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"7295feb4\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"fusedeck\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tvorname\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Vorname\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_8adf574 elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_8adf574\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tnachname\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_8adf574]\" id=\"form-field-field_8adf574\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nachname\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_3a77ffd elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_3a77ffd\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tfirma\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_3a77ffd]\" id=\"form-field-field_3a77ffd\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Firma\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\te-mail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"E-Mail\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-field_e4e1499 elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_e4e1499\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tWelches Thema willst du in deiner Demo-Session priorisieren?\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[field_e4e1499]\" id=\"form-field-field_e4e1499\" rows=\"4\" placeholder=\"Beispiele: Datenschutz, Server-Side Tagging, Conversions, Werbebudget optimieren\" required=\"required\" aria-required=\"true\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_7ae8fa1 elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_7ae8fa1\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LcdrOopAAAAAFhfT66Tg3ofba2uY3pvfTKmbqVR\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-md\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">F\u00fcr Demo anmelden<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mehr Daten, mehr Relevanz \u2013 aber wie? Digitale Kampagnen erzeugen zahlreiche Interaktionen \u2013 doch oft bleibt unklar, welche Touchpoints wirklich zur Conversion f\u00fchren. Besonders im eCommerce, wo Kunden von einer Markenwebsite zu einem Online-Shop wechseln, sind Eintrittspunkt und Conversion-Punkt oft &hellip; <a href=\"https:\/\/fusedeck.com\/de\/news\/cookieless-vs-full-cookie-kein-pulver-verschossen-wie-ovomaltine-mit-fusedeck-70-mehr-daten-fur-bessere-marketing-performance-nutzt\/\">Read More<\/a><\/p>\n","protected":false},"author":4,"featured_media":10639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[47,48,20,49,63,61,62,39],"class_list":["post-10494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-case-study","tag-cookieless-tracking","tag-cookies","tag-customer-case","tag-eventbased-tracking","tag-gdpr","tag-privacy-first-analytics","tag-realtime"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cookieless vs. Full Cookie \u2013 kein Pulver verschossen: Wie Ovomaltine mit fusedeck 70% mehr Daten f\u00fcr bessere Marketing-Performance nutzt. - fusedeck<\/title>\n<meta name=\"description\" content=\"Cookieless vs. Full Cookie \u2013 kein Pulver verschossen: Wie Ovomaltine mit fusedeck 70% mehr Daten f\u00fcr bessere Marketing-Performance nutzt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fusedeck.com\/de\/news\/cookieless-vs-full-cookie-kein-pulver-verschossen-wie-ovomaltine-mit-fusedeck-70-mehr-daten-fur-bessere-marketing-performance-nutzt\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cookieless vs. Full Cookie \u2013 kein Pulver verschossen: Wie Ovomaltine mit fusedeck 70% mehr Daten f\u00fcr bessere Marketing-Performance nutzt. - fusedeck\" \/>\n<meta property=\"og:description\" content=\"Cookieless vs. Full Cookie \u2013 kein Pulver verschossen: Wie Ovomaltine mit fusedeck 70% mehr Daten f\u00fcr bessere Marketing-Performance nutzt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fusedeck.com\/de\/news\/cookieless-vs-full-cookie-kein-pulver-verschossen-wie-ovomaltine-mit-fusedeck-70-mehr-daten-fur-bessere-marketing-performance-nutzt\/\" \/>\n<meta property=\"og:site_name\" content=\"fusedeck\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-23T13:46:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-23T13:50:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fusedeck.com\/wp-content\/uploads\/2025\/04\/Wander-Case-Study.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1148\" \/>\n\t<meta property=\"og:image:height\" content=\"816\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Theo Esenwein\" 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