{"id":10711,"date":"2025-10-21T11:37:39","date_gmt":"2025-10-21T09:37:39","guid":{"rendered":"https:\/\/fusedeck.com\/?p=10711"},"modified":"2025-10-21T11:40:06","modified_gmt":"2025-10-21T09:40:06","slug":"personalisierung-ohne-cookies-wie-graubuenden-spielerisch-interessen-erfasst-und-zero-party-daten-nutzt","status":"publish","type":"post","link":"https:\/\/fusedeck.com\/de\/news\/personalisierung-ohne-cookies-wie-graubuenden-spielerisch-interessen-erfasst-und-zero-party-daten-nutzt\/","title":{"rendered":"Personalisierung ohne Cookies: Wie Graub\u00fcnden spielerisch Interessen erfasst und Zero-Party-Daten nutzt"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10711\" class=\"elementor elementor-10711\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83cf19c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83cf19c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60e471a\" data-id=\"60e471a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84f5d1d elementor-widget elementor-widget-spacer\" data-id=\"84f5d1d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce2051d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce2051d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2fb3b1\" data-id=\"a2fb3b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-361fb49 elementor-widget elementor-widget-heading\" data-id=\"361fb49\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Personalisierung ohne Cookies: Wie Graub\u00fcnden spielerisch Interessen erfasst und Zero-Party-Daten nutzt<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e21064c elementor-widget elementor-widget-text-editor\" data-id=\"e21064c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Die Tourismusorganisation Graub\u00fcnden wollte die\u00a0Userinnen\u00a0ihrer Website nicht nur inspirieren, sondern auch besser verstehen, was diese wirklich interessiert. Schon die alte Website hatte eine rudiment\u00e4re Ferienprofil-Funktion, die auf Cookies basierte. Die\u00a0Userinnen\u00a0mochten das Feature, doch es fehlte ein echter Mehrwert und die Automatisierung war zu gering.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Mit dem Relaunch der Website 2021 entstand der Wunsch, ein Ferienprofil neu zu entwickeln \u2013 moderner, datenschutzkonform und vor allem so, dass es langfristig echten Nutzen f\u00fcr die G\u00e4ste bringt.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p>\u00a0<br \/><span data-contrast=\"auto\">Ziel war es, eine L\u00f6sung zu schaffen, die Zero-Party-Daten auf spielerische Weise generiert und dadurch langfristig Personalisierung im Tourismus m\u00f6glich macht.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee342d9 elementor-widget elementor-widget-spacer\" data-id=\"ee342d9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46dfe85 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46dfe85\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56f6644\" data-id=\"56f6644\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-003fb02 elementor-widget elementor-widget-heading\" data-id=\"003fb02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">L\u00f6sung: Das Ferienprofil <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77c9584 elementor-widget elementor-widget-text-editor\" data-id=\"77c9584\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Seit Juli 2025 k\u00f6nnen\u00a0Userinnen\u00a0auf der Graub\u00fcnden-Website ihr pers\u00f6nliches Ferienprofil erstellen. Der Prozess ist bewusst einfach und spielerisch gestaltet:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><ol><li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Bilder ansehen &amp; Aktivit\u00e4ten bewerten<\/strong><ul><li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">River Rafting, Wellness oder Wandern? Mit Like, Love oder Dislike k\u00f6nnen die User auf die gezeigten Aktivit\u00e4ten reagieren. Je mehr Bilder der User dabei bewertet, desto pr\u00e4ziser wird das Profil.<\/span><\/li><\/ul><\/li><li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Profil erstellen<\/strong><span data-ccp-props=\"{}\">\u00a0<\/span><ul><li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Aus den Reaktionen wird ein individuelles\u00a0Motivationsprofil\u00a0berechnet (z. B. Kultur 5 %, Sport 8 %, Entspannung 21 %, Genuss 25 %, Spass 41 %).<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Userinnen\u00a0erhalten eine\u00a0Persona\u00a0wie\u00a0<\/span><i><span data-contrast=\"auto\">\u201eGenussvoller Spassvogel\u201c<\/span><\/i><span data-contrast=\"auto\">.\u00a0Die Persona wird aus den zwei ausgepr\u00e4gtesten Motivationen zugewiesen.<\/span><\/li><\/ul><\/li><li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Mehrwerte f\u00fcr registrierte\u00a0Userinnen\u00a0<\/strong><ul><li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Personalisierte Inhalte: Empfehlungen, die zu den eigenen Interessen passen.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Merkliste: Favoriten speichern und sp\u00e4ter wieder aufrufen.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Exklusive Wettbewerbe: Teilnahme an Gewinnspielen.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Individuelle Vorschl\u00e4ge: Destinationen, die am besten zum Ferienprofil passen.<\/span><\/li><\/ul><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fc80ad elementor-widget elementor-widget-spacer\" data-id=\"1fc80ad\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6329bd0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6329bd0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fdf14e5\" data-id=\"fdf14e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e88b2ae elementor-widget elementor-widget-heading\" data-id=\"e88b2ae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Umsetzung<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f152cb8 elementor-widget elementor-widget-heading\" data-id=\"f152cb8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">fusedeck<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66e91ae elementor-widget elementor-widget-text-editor\" data-id=\"66e91ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li class=\"p1\">S\u00e4mtliche Swipe Interaktionen werden getrackt (Like, Love &amp; Dislike).<\/li><li class=\"p1\">Jeder Aktion werden zuvor genau definierte Score-Punkte zugewiesen, die gem\u00e4ss spezifischen Themen (z. B. Kultur oder Sport) erstellt wurden.<\/li><li class=\"p1\">Datenverarbeitung in Echtzeit sowie \u00dcberf\u00fchrung des User Profils an discover.swiss.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4355c1 elementor-widget elementor-widget-heading\" data-id=\"a4355c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">discover.swiss<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5629b45 elementor-widget elementor-widget-text-editor\" data-id=\"5629b45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Zust\u00e4ndig f\u00fcr Registrierung &amp; Datenverwaltung, wobei User ihr Profil jederzeit \u00fcbers zentrale G\u00e4steportal einsehen sowie anpassen k\u00f6nnen.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9ce7e8 elementor-widget elementor-widget-spacer\" data-id=\"c9ce7e8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b98031 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b98031\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ac6c30\" data-id=\"9ac6c30\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f32f33 elementor-widget elementor-widget-spacer\" data-id=\"7f32f33\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a22e188 elementor-widget elementor-widget-themo-call-to-action\" data-id=\"a22e188\" data-element_type=\"widget\" data-widget_type=\"themo-call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"th-cta\">\n\t\t\t\n                        <div class=\"th-cta-btn\">\n\n                                    <a class=\"btn-1 btn th-btn btn-standard-primary\" href=\"https:\/\/fusedeck.com\/de\/demo\/#form\">\n                                                    Buche eine Demo                                            <\/a>\n                \n                            <\/div>\n            \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92615a9 elementor-widget elementor-widget-spacer\" data-id=\"92615a9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e560359 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e560359\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86ce40c\" data-id=\"86ce40c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fef7333 elementor-widget elementor-widget-heading\" data-id=\"fef7333\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Erste Erkenntnisse und Ergebnisse\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b867518 elementor-widget elementor-widget-text-editor\" data-id=\"b867518\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Seit Launch am 1. Juli wurden rund 3\u2019000 neue Ferienprofile erstellt.\u00a0<span style=\"color: inherit; font-style: inherit; font-weight: inherit;\">Das Engagement der eingeloggten User ist leicht besser als das der anonymen User.<\/span><span style=\"color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit;\">\u00a0In einem n\u00e4chsten Schritt sollen weitere Insights generiert werden (u. a. Klicks auf Unterk\u00fcnfte oder Events oder Vergleich der Interaktionsraten bei Usern mit und ohne Profil).<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c332781 elementor-widget elementor-widget-heading\" data-id=\"c332781\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Herausforderung<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-375fa9f elementor-widget elementor-widget-text-editor\" data-id=\"375fa9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Die gr\u00f6sste Herausforderung lag in der fehlenden Vorlage: Als inspirative Plattform mussten wir von Grund auf erarbeiten, wie sich relevante Nutzerdaten sinnvoll und mit echtem Mehrwert sammeln lassen. Der schwierigste Teil war das Konzept \u2013 doch einmal definiert, war es f\u00fcr alle verst\u00e4ndlich.<br data-start=\"437\" data-end=\"440\" \/>Technisch verlief die Umsetzung reibungslos: Durch einen gemeinsamen Workshop und einen Proof-of-Concept wurde die Integration von Drupal, fusedeck und discover.swiss von Anfang an effizient geplant und erfolgreich realisiert.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5d9f52 elementor-widget elementor-widget-spacer\" data-id=\"d5d9f52\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8191fb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8191fb3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b07a91f\" data-id=\"b07a91f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e9baa7 elementor-widget elementor-widget-heading\" data-id=\"0e9baa7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Mehrwert & Ausblick<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20316d3 elementor-widget elementor-widget-text-editor\" data-id=\"20316d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Der gr\u00f6sste Mehrwert von fusedeck lag in der nahtlosen Integration des bestehenden Scoring-Modells ins neue Ferienprofil. Das reduzierte den Umsetzungsaufwand erheblich. Zudem \u00fcberzeugte das fusedeck Team mit Engagement, Weitblick und wertvollen Inputs \u00fcber den Tellerrand hinaus.<\/p><p><span style=\"color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit;\">Erstmals erh\u00e4lt Graub\u00fcnden Ferien somit Zero-Party-Daten in strukturierter Form auf freiwilliger, ansprechender Basis. Langfristig soll das Ferienprofil Feature aber noch ausgebaut werden:<\/span><\/p><ul><li><strong> Wetterabh\u00e4ngige Mailings<\/strong> wie z. B. Push Mitteilungen bei Neuschnee oder goldene Herbsttage.<\/li><li><strong>KI-gest\u00fctzte Empfehlungen<\/strong> ab 2027 f\u00fcr noch pr\u00e4zisere, dynamische Angebote.<\/li><li><strong>St\u00e4rkere Personalisierung<\/strong> der Website &amp; des Newsletters, um G\u00e4ste im richtigen Moment mit der passenden Botschaft anzusprechen.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e59fab9 elementor-widget elementor-widget-spacer\" data-id=\"e59fab9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b59da0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b59da0d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b369fc5\" data-id=\"b369fc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a368bd4 elementor-widget elementor-widget-heading\" data-id=\"a368bd4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">\ud83d\udc49 Welche Erfahrungen hast du mit Personalisierung und Zero-Party-Data gemacht? Hast du bereits cookieless Tracking getestet? Teile deine Insights in einem pers\u00f6nlichen Austausch mit \ud83d\ude80<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-690e1f0 elementor-widget elementor-widget-spacer\" data-id=\"690e1f0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8bad2ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8bad2ab\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a82b0e\" data-id=\"3a82b0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d61d5b6 elementor-widget elementor-widget-spacer\" data-id=\"d61d5b6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e052a37 elementor-widget elementor-widget-heading\" data-id=\"e052a37\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Du willst mehr erfahren? Melde dich bei unserem Team.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8479ba8 elementor-widget elementor-widget-text-editor\" data-id=\"8479ba8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Melde dich via Formular bei uns und erhalte eine Demo:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ca50df woosh2 elementor-section-height-min-height elementor-section-items-top elementor-section-boxed elementor-section-height-default\" data-id=\"8ca50df\" data-element_type=\"section\" data-settings=\"{&quot;background_motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;background_motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:39,&quot;end&quot;:100}},&quot;background_motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_opacity_direction&quot;:&quot;in-out&quot;,&quot;background_motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:47,&quot;end&quot;:72}},&quot;background_motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;background_motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ca36f00\" data-id=\"1ca36f00\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2be7d783 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"2be7d783\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tNeugierig geworden? Buche jetzt eine kostenlose fusedeck Demo und erfahre, wie du dein Tracking, Analytics & Activation Setup verbessern kannst.\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-ribbon elementor-ribbon-right\">\n\t\t\t\t<div class=\"elementor-ribbon-inner\">Kostenlos<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7295feb4 elementor-button-align-end elementor-mobile-button-align-center elementor-widget elementor-widget-form\" data-id=\"7295feb4\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;N\\u00e4chster&quot;,&quot;step_previous_label&quot;:&quot;Voriger&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"10711\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"7295feb4\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"fusedeck\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tvorname\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Vorname\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_8adf574 elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_8adf574\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tnachname\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_8adf574]\" id=\"form-field-field_8adf574\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nachname\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_3a77ffd elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_3a77ffd\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tfirma\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_3a77ffd]\" id=\"form-field-field_3a77ffd\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Firma\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\te-mail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"E-Mail\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-field_e4e1499 elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_e4e1499\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tWelches Thema willst du in deiner Demo-Session priorisieren?\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[field_e4e1499]\" id=\"form-field-field_e4e1499\" rows=\"4\" placeholder=\"Beispiele: Datenschutz, Server-Side Tagging, Conversions, Werbebudget optimieren\" required=\"required\" aria-required=\"true\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_7ae8fa1 elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_7ae8fa1\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LcdrOopAAAAAFhfT66Tg3ofba2uY3pvfTKmbqVR\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-md\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">F\u00fcr Demo anmelden<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Personalisierung ohne Cookies: Wie Graub\u00fcnden spielerisch Interessen erfasst und Zero-Party-Daten nutzt Die Tourismusorganisation Graub\u00fcnden wollte die\u00a0Userinnen\u00a0ihrer Website nicht nur inspirieren, sondern auch besser verstehen, was diese wirklich interessiert. Schon die alte Website hatte eine rudiment\u00e4re Ferienprofil-Funktion, die auf Cookies basierte. &hellip; <a href=\"https:\/\/fusedeck.com\/de\/news\/personalisierung-ohne-cookies-wie-graubuenden-spielerisch-interessen-erfasst-und-zero-party-daten-nutzt\/\">Read More<\/a><\/p>\n","protected":false},"author":4,"featured_media":10713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[47,48,20,49,63,61,62,39],"class_list":["post-10711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-case-study","tag-cookieless-tracking","tag-cookies","tag-customer-case","tag-eventbased-tracking","tag-gdpr","tag-privacy-first-analytics","tag-realtime"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Personalisierung ohne Cookies: Wie Graub\u00fcnden spielerisch Interessen erfasst und Zero-Party-Daten nutzt - 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