{"id":5119,"date":"2023-06-09T14:04:00","date_gmt":"2023-06-09T14:04:00","guid":{"rendered":"https:\/\/fusedeck.com\/?p=5119"},"modified":"2023-06-09T15:06:32","modified_gmt":"2023-06-09T15:06:32","slug":"web-tracking-und-risikomanagement","status":"publish","type":"post","link":"https:\/\/fusedeck.com\/de\/news\/web-tracking-und-risikomanagement\/","title":{"rendered":"Web-Tracking und Risikomanagement"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5119\" class=\"elementor elementor-5119\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-687c447 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"687c447\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb18f1e\" data-id=\"bb18f1e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c2af17 elementor-widget elementor-widget-text-editor\" data-id=\"2c2af17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Das systematische Abw\u00e4gen von Risiken, die ein Unternehmen kontrolliert eingehen kann, heisst Risikomanagement. Datenschutz-Risiken beim Tracking sollten dabei nicht \u00fcbersehen werden.<\/strong><\/p><p>Ein funktionierendes Risikomanagement ist ein Steuerungsinstrument zur Erreichung der Unternehmensziele. F\u00fcr gr\u00f6ssere Unternehmen ist es Pflicht, f\u00fcr andere sinnvoll: Risiken zu <em>identifizieren, analysieren, behandeln und \u00fcberwachen<\/em>.<\/p><p>Dabei geht es nicht nur um finanzielle, strategische oder die Informationssicherheit betreffende Risiken. Auch Datenschutz, also der <em>Schutz der Pers\u00f6nlichkeit vor verletzenden Datenbearbeitungen<\/em>, birgt Risiken.<\/p><p><strong>Datenschutzrisiken beim Tracking<\/strong><\/p><p>Werden beim Web-Tracking \u00abCookies\u00bb auf ein Endger\u00e4t gespielt, gilt der User in der Regel via IP-Adresse als bestimmbare Person und als Folge ist das Schweizer Datenschutzrecht anwendbar.<\/p><p>Ein Schweizer Websitebetreiber unterliegt rasch auch EU-Datenschutzrecht, wenn er seinen EU-Traffic trackt oder gezielt Angebote in diesen Raum ausspielt.<\/p><p>Die datenschutzrechtlichen Anforderungen sind vielf\u00e4ltig: Informationspflichten, Betroffenenrechte, Dateninventar, Datensicherheit oder die <em>Cookie-Consent-Frage<\/em> (EU ja, CH nein) u.v.m.<\/p><p>Das Datenschutzrecht verlangt hier regelm\u00e4ssige Risikoanalysen, wobei Datenschutzrisiken einzusch\u00e4tzen auch f\u00fcr Spezialisten <em>nicht einfach ist<\/em>.<\/p><p>Ein Schreckgespenst sind <em>Big-Tech-Datentransfers ins Ausland und potenzielle Beh\u00f6rdenzugriffe<\/em>. Obwohl die Wahrscheinlichkeit als gering gilt, w\u00e4re damit ein <em>Klumpenrisiko<\/em> verbunden: Auskunftsbegehren, ED\u00d6B-Meldung, Klagen, Reputationsverlust, sehr hohe Bussenandrohung (EU) und neu <em>pers\u00f6nliche Bussen<\/em> in der Schweiz.<\/p><p>Auch <em>Standarddatenschutzklauseln<\/em> bieten keinen sakrosankten Schutz, wie die Rekordbusse aus Irland zeigt.<\/p><p>Ein weiteres Risiko ist die <em>Zusicherung der Anonymisierung<\/em> von IP-Adressen in Datenschutzerkl\u00e4rungen, denn diese ist relativ, da sie erst nach \u00dcbermittlung ins Data-Center stattfindet.<\/p><p><strong>Wie werden Datenschutzrisiken behandelt?<\/strong><\/p><p>Die scheinbar g\u00fcnstigste und einfachste Behandlung ist das Akzeptieren eines Risikos, was unter Angabe von Gr\u00fcnden (fehlende Ressourcen) formell dokumentiert werden muss.<\/p><p>Risiken <em>transferiert<\/em> man klassisch \u00fcber eine Versicherung. Cyber- und D&amp;O-Versicherungen lehnen jedoch die Deckung von pers\u00f6nlichen Bussenrisiken ab.<\/p><p>Der richtige Weg geht \u00fcber das <em>Reduzieren<\/em>. Dabei wird der risikobasierte Ansatz des Datenschutzrechts respektiert, wonach Schutzmassnahmen in Funktion zur Verletzungswahrscheinlichkeit und m\u00f6glichen Auswirkungen getroffen werden. Im Vordergrund steht hier der Beizug einer <em>europ\u00e4ischen Tracking-L\u00f6sung<\/em>. Neben gesch\u00e4rfter Privacy-Awareness und Data-Centern vor Ort, sind solche L\u00f6sungen mit erstklassigen Features ausgestattet. <em>Datenn\u00e4he und Datenhoheit<\/em> werden besonders von Unternehmen aus sensiblen und regulierten Branchen gesch\u00e4tzt.<\/p><p>Sodann ist <em>Vermeiden<\/em> eine Option, indem auf eine Tracking-Technologie gesetzt wird, die <em>ohne Cookies<\/em> auskommt und trotzdem brauchbare Marketing-Daten liefert.<\/p><p>Unternehmen, die Tracking-Risiken systematisch behandeln, w\u00e4hlen oft einen Mix: Cookie-Tracking dort, wo der Consent vorhanden oder nicht n\u00f6tig ist und <em>Cookieless Tracking<\/em> dort, wo er nicht vorliegt.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-353abcb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"353abcb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50aed2b\" data-id=\"50aed2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2c6915 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e2c6915\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ab6b3d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ab6b3d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4345747\" data-id=\"4345747\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-216826a elementor-widget elementor-widget-image\" data-id=\"216826a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img data-rjs=\"2\" decoding=\"async\" width=\"200\" height=\"150\" src=\"https:\/\/fusedeck.com\/wp-content\/uploads\/2023\/06\/Thomas_Michel_Neu.png\" class=\"attachment-large size-large wp-image-5124\" alt=\"\" srcset=\"https:\/\/fusedeck.com\/wp-content\/uploads\/2023\/06\/Thomas_Michel_Neu.png 200w, https:\/\/fusedeck.com\/wp-content\/uploads\/2023\/06\/Thomas_Michel_Neu-44x33.png 44w, https:\/\/fusedeck.com\/wp-content\/uploads\/2023\/06\/Thomas_Michel_Neu-107x80.png 107w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-899507c\" data-id=\"899507c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c97b1a elementor-widget elementor-widget-text-editor\" data-id=\"9c97b1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Thomas Michel<\/strong><br \/>Information Security Officer<br \/>Capture Media AG<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4386b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4386b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd33554\" data-id=\"fd33554\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7cf315 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a7cf315\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-146092e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"146092e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-165db4a\" data-id=\"165db4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3b2e61 elementor-widget elementor-widget-text-editor\" data-id=\"b3b2e61\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Beitragsbild: momius<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Das systematische Abw\u00e4gen von Risiken, die ein Unternehmen kontrolliert eingehen kann, heisst Risikomanagement. Datenschutz-Risiken beim Tracking sollten dabei nicht \u00fcbersehen werden. Ein funktionierendes Risikomanagement ist ein Steuerungsinstrument zur Erreichung der Unternehmensziele. F\u00fcr gr\u00f6ssere Unternehmen ist es Pflicht, f\u00fcr andere sinnvoll: &hellip; <a href=\"https:\/\/fusedeck.com\/de\/news\/web-tracking-und-risikomanagement\/\">Read More<\/a><\/p>\n","protected":false},"author":4,"featured_media":5129,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-5119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fachartikel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Web-Tracking und Risikomanagement - fusedeck<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fusedeck.com\/de\/news\/web-tracking-und-risikomanagement\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web-Tracking und Risikomanagement - fusedeck\" \/>\n<meta property=\"og:description\" content=\"Das systematische Abw\u00e4gen von Risiken, die ein Unternehmen kontrolliert eingehen kann, heisst Risikomanagement. Datenschutz-Risiken beim Tracking sollten dabei nicht \u00fcbersehen werden. Ein funktionierendes Risikomanagement ist ein Steuerungsinstrument zur Erreichung der Unternehmensziele. F\u00fcr gr\u00f6ssere Unternehmen ist es Pflicht, f\u00fcr andere sinnvoll: &hellip; Read More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fusedeck.com\/de\/news\/web-tracking-und-risikomanagement\/\" \/>\n<meta property=\"og:site_name\" content=\"fusedeck\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-09T14:04:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-09T15:06:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fusedeck.com\/wp-content\/uploads\/2023\/06\/datenschutz.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"704\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Theo Esenwein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Theo Esenwein\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fusedeck.com\/de\/news\/web-tracking-und-risikomanagement\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fusedeck.com\/de\/news\/web-tracking-und-risikomanagement\/\"},\"author\":{\"name\":\"Theo Esenwein\",\"@id\":\"https:\/\/fusedeck.com\/de\/#\/schema\/person\/897c7e3b9632d8ba623f5fb1a9495b54\"},\"headline\":\"Web-Tracking und Risikomanagement\",\"datePublished\":\"2023-06-09T14:04:00+00:00\",\"dateModified\":\"2023-06-09T15:06:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fusedeck.com\/de\/news\/web-tracking-und-risikomanagement\/\"},\"wordCount\":421,\"publisher\":{\"@id\":\"https:\/\/fusedeck.com\/de\/#organization\"},\"image\":{\"@id\":\"https:\/\/fusedeck.com\/de\/news\/web-tracking-und-risikomanagement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fusedeck.com\/wp-content\/uploads\/2023\/06\/datenschutz.jpg\",\"articleSection\":[\"Fachartikel\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fusedeck.com\/de\/news\/web-tracking-und-risikomanagement\/\",\"url\":\"https:\/\/fusedeck.com\/de\/news\/web-tracking-und-risikomanagement\/\",\"name\":\"Web-Tracking und Risikomanagement - 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