{"id":8595,"date":"2024-07-01T14:00:00","date_gmt":"2024-07-01T14:00:00","guid":{"rendered":"https:\/\/v2.fusedeck.com\/?p=8595"},"modified":"2025-09-23T16:20:50","modified_gmt":"2025-09-23T14:20:50","slug":"warum-cookieless-session-tracking-immer-wichtiger-wird","status":"publish","type":"post","link":"https:\/\/fusedeck.com\/de\/news\/warum-cookieless-session-tracking-immer-wichtiger-wird\/","title":{"rendered":"Warum Cookieless Session Tracking immer wichtiger wird"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8595\" class=\"elementor elementor-8595\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83cf19c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83cf19c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60e471a\" data-id=\"60e471a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d55b06 elementor-widget elementor-widget-heading\" data-id=\"0d55b06\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Cookieless Tracking mit Hyundai Switzerland<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce2051d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce2051d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2fb3b1\" data-id=\"a2fb3b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e21064c elementor-widget elementor-widget-text-editor\" data-id=\"e21064c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Die Technologie des cookieless Session Tracking gewinnt zunehmend an Bedeutung, da sie es Unternehmen erm\u00f6glicht, wertvolle Daten \u00fcber das Nutzerverhalten zu sammeln, ohne auf Cookies angewiesen zu sein. Dies ist besonders relevant in einer Zeit, in der Datenschutzgesetze wie die DSGVO immer strenger werden und Nutzer zunehmend skeptisch gegen\u00fcber Cookie-basiertem Tracking sind.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1052baf elementor-widget elementor-widget-heading\" data-id=\"1052baf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Drei zentrale Vorteile von Cookieless Session Tracking\u200b<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e16664 elementor-widget elementor-widget-text-editor\" data-id=\"9e16664\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: bold;\">Datenschutzkonformit\u00e4t:<\/span>\u00a0Erf\u00fcllt strenge Datenschutzanforderungen.<\/li><li><span style=\"font-weight: bold;\">Erh\u00f6hte Datentransparenz:<\/span>\u00a0Erfasst mehr und genauere Daten.<\/li><li><span style=\"font-weight: bold;\">Geringere Absprungraten:<\/span>\u00a0Bessere Nutzererfahrung durch optimiertes Einwilligungsmanagement.<\/li><\/ul><p style=\"font-size: 16px; font-family: Roboto; font-weight: 400; color: #333333; font-style: normal;\">Durch den gezielten Einsatz von Cookieless Session Tracking k\u00f6nnen Unternehmen ihre Marketingstrategien optimieren und gleichzeitig die Privatsph\u00e4re ihrer Nutzer respektieren.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4f1835 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4f1835\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28e8f1a\" data-id=\"28e8f1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7bd170 elementor-widget elementor-widget-themo-call-to-action\" data-id=\"b7bd170\" data-element_type=\"widget\" data-widget_type=\"themo-call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"th-cta\">\n\t\t\t\n                        <div class=\"th-cta-btn\">\n\n                                    <a class=\"btn-1 btn th-btn btn-standard-primary\" href=\"https:\/\/fusedeck.com\/de\/demo\/#form\">\n                                                    Buche eine Demo                                            <\/a>\n                \n                            <\/div>\n            \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22b396a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22b396a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b3fea7\" data-id=\"5b3fea7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a86852d elementor-widget elementor-widget-heading\" data-id=\"a86852d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Im Spannungsfeld zwischen quantitativen Daten und Datenschutz\u200b<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c49134 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9c49134\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-size: 16px; font-family: Roboto; font-weight: 400; color: #333333; font-style: normal;\">Seit Inkrafttreten der europ\u00e4ischen Datenschutzgrundverordnung (DSGVO) m\u00fcssen Nutzerinnen und Nutzer beim Aufruf einer Website \u00fcber die Verwendung von Cookies informiert werden. Zudem muss eine Zustimmung zu deren Speicherung und Verarbeitung eingeholt werden. Hierf\u00fcr haben sich sogenannte Consent-Banner als geeignetes Mittel etabliert. Diese werden in der Regel so auf der Seite platziert, dass der Inhalt erst nach einer Entscheidung konsumiert werden kann. Eine von fusedeck durchgef\u00fchrte Fallstudie belegt, dass nicht nur die Einblendung des Banners, sondern auch dessen Gestaltung einen negativen Einfluss auf die Absprungrate hat.<\/p><p style=\"font-size: 16px; font-family: Roboto; font-weight: 400; color: #333333; font-style: normal;\">\u00a0<\/p><p style=\"font-size: 16px; font-family: Roboto; font-weight: 400; color: #333333; font-style: normal;\">Interessant wird das Thema Consent und Tracking bei einem Blick auf die aktuelle Rechtsprechung: Demnach muss der Consent-Banner nur dann eingeblendet werden, wenn tats\u00e4chlich personenbezogene Datens\u00e4tze verarbeitet werden. Kann der Webtraffic also ohne personenbezogene Datenerhebung gemessen werden, ist die Einblendung nicht notwendig. Der Cookieless-Tracking-Ansatz von fusedeck kann diese Bedingung erf\u00fcllen: Im Rahmen der fusedeck-Fallstudie konnte untersucht werden, inwieweit ein consent-sensitiver Cookieless-Tracking-Ansatz die Absprungrate von Website-Besuchern senkt und die Menge an qualitativen Daten erh\u00f6ht. Die Ergebnisse der Studie sind im Folgenden dargestellt.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97c7ad3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97c7ad3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3526878\" data-id=\"3526878\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-939a92b elementor-widget elementor-widget-heading\" data-id=\"939a92b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fallstudie: Cookieless Session Tracking mit Hyundai<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b5c43c elementor-widget elementor-widget-image\" data-id=\"2b5c43c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img data-rjs=\"2\" fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"370\" src=\"https:\/\/fusedeck.com\/wp-content\/uploads\/2024\/04\/Hyundai-Cookieless-Session-Tracking-Google-fusedeck-Vergleich-768x370.png\" class=\"attachment-medium_large size-medium_large wp-image-6760\" alt=\"Hyundai Cookieless Session Tracking Google fusedeck Vergleich\" srcset=\"https:\/\/fusedeck.com\/wp-content\/uploads\/2024\/04\/Hyundai-Cookieless-Session-Tracking-Google-fusedeck-Vergleich-768x370.png 768w, https:\/\/fusedeck.com\/wp-content\/uploads\/2024\/04\/Hyundai-Cookieless-Session-Tracking-Google-fusedeck-Vergleich-300x145.png 300w, https:\/\/fusedeck.com\/wp-content\/uploads\/2024\/04\/Hyundai-Cookieless-Session-Tracking-Google-fusedeck-Vergleich-1024x493.png 1024w, https:\/\/fusedeck.com\/wp-content\/uploads\/2024\/04\/Hyundai-Cookieless-Session-Tracking-Google-fusedeck-Vergleich-1536x740.png 1536w, https:\/\/fusedeck.com\/wp-content\/uploads\/2024\/04\/Hyundai-Cookieless-Session-Tracking-Google-fusedeck-Vergleich-68x33.png 68w, https:\/\/fusedeck.com\/wp-content\/uploads\/2024\/04\/Hyundai-Cookieless-Session-Tracking-Google-fusedeck-Vergleich-166x80.png 166w, https:\/\/fusedeck.com\/wp-content\/uploads\/2024\/04\/Hyundai-Cookieless-Session-Tracking-Google-fusedeck-Vergleich-394x190.png 394w, https:\/\/fusedeck.com\/wp-content\/uploads\/2024\/04\/Hyundai-Cookieless-Session-Tracking-Google-fusedeck-Vergleich-915x441.png 915w, https:\/\/fusedeck.com\/wp-content\/uploads\/2024\/04\/Hyundai-Cookieless-Session-Tracking-Google-fusedeck-Vergleich-1240x598.png 1240w, https:\/\/fusedeck.com\/wp-content\/uploads\/2024\/04\/Hyundai-Cookieless-Session-Tracking-Google-fusedeck-Vergleich.png 1768w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Die Ergebnisse zeigen auf, wieviel Anteil des gesamten Traffics von GA4 im vorliegenden Setting nicht gemessen werden k\u00f6nnen<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73faac1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73faac1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83a699f\" data-id=\"83a699f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59d293a elementor-widget elementor-widget-spacer\" data-id=\"59d293a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ff67fd elementor-widget elementor-widget-heading\" data-id=\"4ff67fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Umsetzung<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03960c6 elementor-widget elementor-widget-text-editor\" data-id=\"03960c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-size: 16px; font-family: Roboto; font-weight: 400; color: #333333; font-style: normal;\">Der technologische Ansatz von fusedeck adressiert insbesondere zwei wichtige der vermuteten Problemstellungen:<\/p><ol><li>Die Ber\u00fccksichtigung der regulatorischen Vorgaben aus der DSGVO erfordert eine explizite Zustimmung zur Speicherung und Verarbeitung personenbezogener Daten.<\/li><li>Die Voreinstellungen moderner Browser verhindert zunehmend das Laden von zus\u00e4tzlichem Code auf der Website, der f\u00fcr die Messung des Traffics notwendig ist. Hinzu kommt der zunehmende Einsatz von Drittsoftware, welche den Einsatz von Web Analytics zu verhindern versucht.<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f1e9d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f1e9d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f188921\" data-id=\"f188921\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a24372 elementor-widget elementor-widget-spacer\" data-id=\"2a24372\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-297e61e elementor-widget elementor-widget-heading\" data-id=\"297e61e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ergebnisse\u200b<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eea90fd elementor-widget elementor-widget-text-editor\" data-id=\"eea90fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Die Ergebnisse der Fallstudie demonstrieren signifikante Verbesserungen durch den Einsatz der cookieless Session Tracking-Technologie von fusedeck im Vergleich zu herk\u00f6mmlichen Methoden, wie sie beispielsweise von Google verwendet werden. Die Implementierung der genannten Funktionalit\u00e4t weist drei Vorteile auf:<\/p><ol><li><strong>Erh\u00f6hung der Datenmenge:\u00a0<\/strong>Die Implementierung von fusedeck resultierte in einer signifikanten Steigerung der auswertbaren Datenmenge um 86 %. Dies impliziert, dass eine signifikante Steigerung der gesammelten und analysierten Nutzerdaten erzielt werden konnte, ohne auf herk\u00f6mmliche, auf Cookies basierende Tracking-Methoden zur\u00fcckzugreifen.<\/li><li><strong>Verarbeitung von personenbezogenen Daten:\u00a0<\/strong>Ein weiterer Vorteil des cookieless Trackings war die Erh\u00f6hung der Zustimmungsrate zur Verarbeitung personenbezogener Daten. Die Einblendung des Consent-Banners erfolgte lediglich bei tats\u00e4chlichem Bedarf, was zu einer geringeren Bel\u00e4stigung der Nutzer und einer h\u00f6heren Zustimmungsrate f\u00fchrte. Dies resultierte in einer optimierten Datenerfassung und -verarbeitung.<\/li><li><strong>Absprungrate:\u00a0<\/strong>Die Studie demonstrierte zudem, dass die Absprungrate durch den Einsatz der neuen Tracking-Technologie positiv beeinflusst wurde. Die Nutzerfreundlichkeit wurde signifikant verbessert, da die Einblendung des Consent-Banners als weniger st\u00f6rend empfunden wurde. Dies resultierte in einer verringerten Absprungrate sowie einer verl\u00e4ngerten Verweildauer der Nutzer auf der Website.<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-056a6ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"056a6ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b591acd\" data-id=\"b591acd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-642537e elementor-widget elementor-widget-spacer\" data-id=\"642537e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d928fbb elementor-widget elementor-widget-wpforms\" data-id=\"d928fbb\" data-element_type=\"widget\" data-widget_type=\"wpforms.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style id=\"wpforms-css-vars-root\">\n\t\t\t\t:root {\n\t\t\t\t\t--wpforms-field-border-radius: 3px;\n--wpforms-field-border-style: solid;\n--wpforms-field-border-size: 1px;\n--wpforms-field-background-color: #ffffff;\n--wpforms-field-border-color: rgba( 0, 0, 0, 0.25 );\n--wpforms-field-border-color-spare: rgba( 0, 0, 0, 0.25 );\n--wpforms-field-text-color: rgba( 0, 0, 0, 0.7 );\n--wpforms-field-menu-color: #ffffff;\n--wpforms-label-color: rgba( 0, 0, 0, 0.85 );\n--wpforms-label-sublabel-color: rgba( 0, 0, 0, 0.55 );\n--wpforms-label-error-color: #d63637;\n--wpforms-button-border-radius: 3px;\n--wpforms-button-border-style: none;\n--wpforms-button-border-size: 1px;\n--wpforms-button-background-color: #066aab;\n--wpforms-button-border-color: #066aab;\n--wpforms-button-text-color: #ffffff;\n--wpforms-page-break-color: #066aab;\n--wpforms-background-image: none;\n--wpforms-background-position: center center;\n--wpforms-background-repeat: no-repeat;\n--wpforms-background-size: cover;\n--wpforms-background-width: 100px;\n--wpforms-background-height: 100px;\n--wpforms-background-color: rgba( 0, 0, 0, 0 );\n--wpforms-background-url: none;\n--wpforms-container-padding: 0px;\n--wpforms-container-border-style: none;\n--wpforms-container-border-width: 1px;\n--wpforms-container-border-color: #000000;\n--wpforms-container-border-radius: 3px;\n--wpforms-field-size-input-height: 43px;\n--wpforms-field-size-input-spacing: 15px;\n--wpforms-field-size-font-size: 16px;\n--wpforms-field-size-line-height: 19px;\n--wpforms-field-size-padding-h: 14px;\n--wpforms-field-size-checkbox-size: 16px;\n--wpforms-field-size-sublabel-spacing: 5px;\n--wpforms-field-size-icon-size: 1;\n--wpforms-label-size-font-size: 16px;\n--wpforms-label-size-line-height: 19px;\n--wpforms-label-size-sublabel-font-size: 14px;\n--wpforms-label-size-sublabel-line-height: 17px;\n--wpforms-button-size-font-size: 17px;\n--wpforms-button-size-height: 41px;\n--wpforms-button-size-padding-h: 15px;\n--wpforms-button-size-margin-top: 10px;\n--wpforms-container-shadow-size-box-shadow: none;\n\n\t\t\t\t}\n\t\t\t<\/style><style id=\"wpforms-css-vars-elementor-widget-d928fbb\">\n\t\t\t\t.elementor-widget-wpforms.elementor-element-d928fbb {\n\t\t\t\t\t--wpforms-button-background-color: #001D45;\n--wpforms-field-size-input-height: 43px;\n--wpforms-field-size-input-spacing: 15px;\n--wpforms-field-size-font-size: 16px;\n--wpforms-field-size-line-height: 19px;\n--wpforms-field-size-padding-h: 14px;\n--wpforms-field-size-checkbox-size: 16px;\n--wpforms-field-size-sublabel-spacing: 5px;\n--wpforms-field-size-icon-size: 1;\n--wpforms-label-size-font-size: 16px;\n--wpforms-label-size-line-height: 19px;\n--wpforms-label-size-sublabel-font-size: 14px;\n--wpforms-label-size-sublabel-line-height: 17px;\n--wpforms-button-size-font-size: 17px;\n--wpforms-button-size-height: 41px;\n--wpforms-button-size-padding-h: 15px;\n--wpforms-button-size-margin-top: 10px;\n\n\t\t\t\t}\n\t\t\t<\/style><div class=\"wpforms-container wpforms-container-full wpforms-render-modern\" id=\"wpforms-6849\"><form id=\"wpforms-form-6849\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"6849\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/de\/wp-json\/wp\/v2\/posts\/8595\" data-token=\"22cac12a4336819290615bfc98586478\" data-token-time=\"1777509802\"><div class=\"wpforms-head-container\"><div class=\"wpforms-title\">Download Case Study Cookieless Tracking<\/div><div class=\"wpforms-description\">Erhalte die Case Study als PDF.<\/div><\/div><noscript class=\"wpforms-error-noscript\">Bitte aktiviere JavaScript in deinem Browser, um dieses Formular fertigzustellen.<\/noscript><div class=\"wpforms-hidden\" id=\"wpforms-error-noscript\">Bitte aktiviere JavaScript in deinem Browser, um dieses Formular fertigzustellen.<\/div><div class=\"wpforms-field-container\"><div id=\"wpforms-6849-field_1-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"1\"><fieldset><legend class=\"wpforms-field-label\">Name <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/legend><div class=\"wpforms-field-row wpforms-field-medium\"><div class=\"wpforms-field-row-block wpforms-first wpforms-one-half\"><input type=\"text\" id=\"wpforms-6849-field_1\" class=\"wpforms-field-name-first wpforms-field-required\" name=\"wpforms[fields][1][first]\" aria-errormessage=\"wpforms-6849-field_1-error\" required><label for=\"wpforms-6849-field_1\" class=\"wpforms-field-sublabel after\">Vorname<\/label><\/div><div class=\"wpforms-field-row-block wpforms-one-half\"><input type=\"text\" id=\"wpforms-6849-field_1-last\" class=\"wpforms-field-name-last wpforms-field-required\" name=\"wpforms[fields][1][last]\" aria-errormessage=\"wpforms-6849-field_1-last-error\" required><label for=\"wpforms-6849-field_1-last\" class=\"wpforms-field-sublabel after\">Nachname<\/label><\/div><\/div><\/fieldset><\/div><div id=\"wpforms-6849-field_2-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"2\"><label class=\"wpforms-field-label\" for=\"wpforms-6849-field_2\">E-Mail <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><input type=\"email\" id=\"wpforms-6849-field_2\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][2]\" spellcheck=\"false\" aria-errormessage=\"wpforms-6849-field_2-error\" required><\/div><\/div><!-- .wpforms-field-container --><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"6849\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/fusedeck.com\/de\/wp-json\/wp\/v2\/posts\/8595\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-6849\" class=\"wpforms-submit\" data-alt-text=\"Send...\" data-submit-text=\"Jetzt downloaden\" aria-live=\"assertive\" value=\"wpforms-submit\">Jetzt downloaden<\/button><img decoding=\"async\" src=\"https:\/\/fusedeck.com\/wp-content\/plugins\/wpforms-lite\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"Wird geladen\"><\/div><\/form><\/div>  <!-- .wpforms-container -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71ae192 elementor-widget elementor-widget-heading\" data-id=\"71ae192\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Fazit<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cef6f5 elementor-widget elementor-widget-text-editor\" data-id=\"5cef6f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Die durchgef\u00fchrte Fallstudie belegt, dass das Cookieless Session Tracking von Fusedeck eine datenschutzkonforme und vorteilhafte Alternative zu traditionellen Tracking-Methoden darstellt. Unternehmen wie Hyundai profitieren von einer pr\u00e4ziseren und umfassenderen Datenanalyse, w\u00e4hrend die Privatsph\u00e4re der Nutzer gewahrt bleibt.<\/p><p>Die gesteigerte Datentransparenz sowie das verbesserte Consent Management tragen zu einer optimierten Nutzererfahrung bei.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8bad2ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8bad2ab\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a82b0e\" data-id=\"3a82b0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d61d5b6 elementor-widget elementor-widget-spacer\" data-id=\"d61d5b6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e052a37 elementor-widget elementor-widget-heading\" data-id=\"e052a37\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sprich mit uns<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8479ba8 elementor-widget elementor-widget-text-editor\" data-id=\"8479ba8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Melde dich via Formular bei uns und erhalte eine Demo:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-638999f7 woosh2 elementor-section-height-min-height elementor-section-items-top elementor-section-boxed elementor-section-height-default\" data-id=\"638999f7\" data-element_type=\"section\" data-settings=\"{&quot;background_motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;background_motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:39,&quot;end&quot;:100}},&quot;background_motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_opacity_direction&quot;:&quot;in-out&quot;,&quot;background_motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:47,&quot;end&quot;:72}},&quot;background_motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;background_motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23e42f4c\" data-id=\"23e42f4c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-481b1391 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"481b1391\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tNeugierig geworden? Buche jetzt eine kostenlose fusedeck Demo und erfahre, wie du dein Tracking, Analytics & Activation Setup verbessern kannst.\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-ribbon elementor-ribbon-right\">\n\t\t\t\t<div class=\"elementor-ribbon-inner\">Kostenlos<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42270f44 elementor-button-align-end elementor-mobile-button-align-center elementor-widget elementor-widget-form\" data-id=\"42270f44\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;N\\u00e4chster&quot;,&quot;step_previous_label&quot;:&quot;Voriger&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"8595\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"42270f44\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"fusedeck\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tvorname\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Vorname\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_8adf574 elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_8adf574\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tnachname\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_8adf574]\" id=\"form-field-field_8adf574\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nachname\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_3a77ffd elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_3a77ffd\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tfirma\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_3a77ffd]\" id=\"form-field-field_3a77ffd\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Firma\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\te-mail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"E-Mail\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-field_e4e1499 elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_e4e1499\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tWelches Thema willst du in deiner Demo-Session priorisieren?\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[field_e4e1499]\" id=\"form-field-field_e4e1499\" rows=\"4\" placeholder=\"Beispiele: Datenschutz, Server-Side Tagging, Conversions, Werbebudget optimieren\" required=\"required\" aria-required=\"true\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_7ae8fa1 elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_7ae8fa1\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LcdrOopAAAAAFhfT66Tg3ofba2uY3pvfTKmbqVR\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-md\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">F\u00fcr Demo anmelden<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cookieless Tracking mit Hyundai Switzerland Die Technologie des cookieless Session Tracking gewinnt zunehmend an Bedeutung, da sie es Unternehmen erm\u00f6glicht, wertvolle Daten \u00fcber das Nutzerverhalten zu sammeln, ohne auf Cookies angewiesen zu sein. Dies ist besonders relevant in einer Zeit, &hellip; <a href=\"https:\/\/fusedeck.com\/de\/news\/warum-cookieless-session-tracking-immer-wichtiger-wird\/\">Read More<\/a><\/p>\n","protected":false},"author":4,"featured_media":10674,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[47,48,49],"class_list":["post-8595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-case-study","tag-cookieless-tracking","tag-customer-case"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Warum Cookieless Session Tracking immer wichtiger wird - fusedeck<\/title>\n<meta name=\"description\" content=\"Was ist Cookieless Session Tracking? Warum wird es immer wichtiger? Erfahre, wie Hyundai fusedeck im Kontext DSGVO\/GDPR\/DSG erfolgreich nutzt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fusedeck.com\/de\/news\/warum-cookieless-session-tracking-immer-wichtiger-wird\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Warum Cookieless Session Tracking immer wichtiger wird\" \/>\n<meta property=\"og:description\" content=\"Was ist Cookieless Session Tracking? Warum wird es immer wichtiger? 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