{"id":8605,"date":"2024-07-04T14:09:00","date_gmt":"2024-07-04T14:09:00","guid":{"rendered":"https:\/\/v2.fusedeck.com\/?p=8605"},"modified":"2024-12-03T18:30:34","modified_gmt":"2024-12-03T16:30:34","slug":"unzufriedenheit-mit-cookie-bannern-auswirkungen-auf-web-analytics-und-tracking","status":"publish","type":"post","link":"https:\/\/fusedeck.com\/de\/news\/unzufriedenheit-mit-cookie-bannern-auswirkungen-auf-web-analytics-und-tracking\/","title":{"rendered":"Unzufriedenheit mit Cookie-Bannern: Auswirkungen auf Web Analytics und Tracking"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8605\" class=\"elementor elementor-8605\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83cf19c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83cf19c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60e471a\" data-id=\"60e471a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce2051d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce2051d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2fb3b1\" data-id=\"a2fb3b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e21064c elementor-widget elementor-widget-text-editor\" data-id=\"e21064c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Eine k\u00fcrzlich durchgef\u00fchrte Umfrage von Datenschutzpartner zeigt, dass die Mehrheit der Schweizer Bev\u00f6lkerung von Cookie-Bannern genervt ist und diese reflexartig wegklickt. Jede zweite Person h\u00e4lt sogar freiwillige Cookie-Banner f\u00fcr eine schlechte Idee und jede vierte Person kritisiert den Einsatz von Cookies und Tracking auf Websites generell. Diese Umfrageergebnisse werfen ein neues Licht auf die Praktiken des Web-Analytics und des Trackings in der Schweiz, insbesondere in Bezug auf die rechtlichen und praktischen Anforderungen f\u00fcr den Einsatz von Cookies.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee342d9 elementor-widget elementor-widget-spacer\" data-id=\"ee342d9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1052baf elementor-widget elementor-widget-heading\" data-id=\"1052baf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Warum setzen Unternehmen Cookie-Banner ein?\u200b<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e16664 elementor-widget elementor-widget-text-editor\" data-id=\"9e16664\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Unternehmen und Organisationen setzen Cookie-Banner ein, um Transparenz zu schaffen und den Nutzern eine Wahl zu erm\u00f6glichen. Dies geschieht oft in dem Glauben, den gesetzlichen Anforderungen zu entsprechen und das Vertrauen der Besucher zu gewinnen. Jedoch zeigt die Umfrage, dass Nutzer dies anders wahrnehmen: Sie sehen keine echte Wahl und f\u00fchlen sich durch die Cookie-Banner bel\u00e4stigt.<\/p><p>Laut dem neuen Datenschutzgesetz, das seit dem 1. September 2023 in Kraft ist, besteht in der Schweiz keine Verpflichtung zum Einsatz von Cookie-Bannern. Dennoch scheint nur etwas mehr als die H\u00e4lfte der befragten Nutzer dies zu wissen. Dieser Missstand hat zur Gr\u00fcndung der Datenschutzpartner Academy gef\u00fchrt, die durch Webinare und Legal Sessions \u00fcber Datenschutzrecht informiert.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4f1835 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4f1835\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28e8f1a\" data-id=\"28e8f1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7b006d elementor-widget elementor-widget-spacer\" data-id=\"c7b006d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7bd170 elementor-widget elementor-widget-themo-call-to-action\" data-id=\"b7bd170\" data-element_type=\"widget\" data-widget_type=\"themo-call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"th-cta\">\n\t\t\t\n                        <div class=\"th-cta-btn\">\n\n                                    <a class=\"btn-1 btn th-btn btn-standard-primary\" href=\"https:\/\/meetings-eu1.hubspot.com\/liana-soliman\">\n                                                    Buche eine Demo                                            <\/a>\n                \n                            <\/div>\n            \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aad315 elementor-widget elementor-widget-spacer\" data-id=\"1aad315\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22b396a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22b396a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b3fea7\" data-id=\"5b3fea7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a86852d elementor-widget elementor-widget-heading\" data-id=\"a86852d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Web Analytics und Tracking: Herausforderungen und Alternativen\u200b<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c49134 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9c49134\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Die Kritik an Cookie-Bannern und der damit verbundenen Tracking-Praxis hat erhebliche Auswirkungen auf Web Analytics und das Nutzer-Tracking. Unternehmen stehen vor der Herausforderung, ihre Web-Analytics-Strategien anzupassen, um sowohl den gesetzlichen Anforderungen zu entsprechen als auch das Vertrauen und die Zufriedenheit der Nutzer zu gew\u00e4hrleisten.<\/p><p>Eine m\u00f6gliche L\u00f6sung f\u00fcr dieses Dilemma bietet das Beispiel von fusedeck, einem Anbieter von cookieless Session-Tracking. Eine Fallstudie von fusedeck zeigt, dass es m\u00f6glich ist, Nutzerverhalten auf Websites zu analysieren, ohne auf Cookies zur\u00fcckzugreifen. Dies geschieht durch den Einsatz von Technologien, die keine personenbezogenen Daten sammeln, und somit den Datenschutz respektieren.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c76f720 elementor-widget elementor-widget-spacer\" data-id=\"c76f720\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97c7ad3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97c7ad3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3526878\" data-id=\"3526878\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-939a92b elementor-widget elementor-widget-heading\" data-id=\"939a92b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fallstudie: Cookieless Session-Tracking von fusedeck\u200b<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb55ea9 elementor-widget elementor-widget-spacer\" data-id=\"bb55ea9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73faac1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73faac1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83a699f\" data-id=\"83a699f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b5c43c elementor-widget elementor-widget-image\" data-id=\"2b5c43c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img data-rjs=\"2\" fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"370\" src=\"https:\/\/fusedeck.com\/wp-content\/uploads\/2024\/04\/Hyundai-Cookieless-Session-Tracking-Google-fusedeck-Vergleich-768x370.png\" class=\"attachment-medium_large size-medium_large wp-image-6760\" alt=\"Hyundai Cookieless Session Tracking Google fusedeck Vergleich\" srcset=\"https:\/\/fusedeck.com\/wp-content\/uploads\/2024\/04\/Hyundai-Cookieless-Session-Tracking-Google-fusedeck-Vergleich-768x370.png 768w, https:\/\/fusedeck.com\/wp-content\/uploads\/2024\/04\/Hyundai-Cookieless-Session-Tracking-Google-fusedeck-Vergleich-300x145.png 300w, https:\/\/fusedeck.com\/wp-content\/uploads\/2024\/04\/Hyundai-Cookieless-Session-Tracking-Google-fusedeck-Vergleich-1024x493.png 1024w, https:\/\/fusedeck.com\/wp-content\/uploads\/2024\/04\/Hyundai-Cookieless-Session-Tracking-Google-fusedeck-Vergleich-1536x740.png 1536w, https:\/\/fusedeck.com\/wp-content\/uploads\/2024\/04\/Hyundai-Cookieless-Session-Tracking-Google-fusedeck-Vergleich-68x33.png 68w, https:\/\/fusedeck.com\/wp-content\/uploads\/2024\/04\/Hyundai-Cookieless-Session-Tracking-Google-fusedeck-Vergleich-166x80.png 166w, https:\/\/fusedeck.com\/wp-content\/uploads\/2024\/04\/Hyundai-Cookieless-Session-Tracking-Google-fusedeck-Vergleich-394x190.png 394w, https:\/\/fusedeck.com\/wp-content\/uploads\/2024\/04\/Hyundai-Cookieless-Session-Tracking-Google-fusedeck-Vergleich-915x441.png 915w, https:\/\/fusedeck.com\/wp-content\/uploads\/2024\/04\/Hyundai-Cookieless-Session-Tracking-Google-fusedeck-Vergleich-1240x598.png 1240w, https:\/\/fusedeck.com\/wp-content\/uploads\/2024\/04\/Hyundai-Cookieless-Session-Tracking-Google-fusedeck-Vergleich.png 1768w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59d293a elementor-widget elementor-widget-spacer\" data-id=\"59d293a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ff67fd elementor-widget elementor-widget-heading\" data-id=\"4ff67fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Umsetzung<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03960c6 elementor-widget elementor-widget-text-editor\" data-id=\"03960c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-size: 16px; font-family: Roboto; font-weight: 400; color: #333333; font-style: normal;\">Fusedeck bietet eine L\u00f6sung f\u00fcr die Problematik des Cookie-basierten Trackings. Durch den Verzicht auf Cookies kann fusedeck Nutzerdaten in einer Weise erfassen, die mit den Datenschutzgesetzen in Einklang steht. Dies erm\u00f6glicht Unternehmen, wertvolle Insights \u00fcber das Nutzerverhalten zu gewinnen, ohne die Privatsph\u00e4re der Nutzer zu verletzen.<\/p><p style=\"font-size: 16px; font-family: Roboto; font-weight: 400; color: #333333; font-style: normal;\">Eine von fusedeck durchgef\u00fchrte Fallstudie in Zusammenarbeit mit Hyundai Schweiz zeigt auf, dass die Implementierung von Web Analytics ohne Einsatz von Cookies nicht nur den gesetzlichen Anforderungen entspricht, sondern gleichzeitig auch eine mindestens gleichwertige Alternative zu konventionellen Trackingmethoden darstellt.<br \/>So wurden im Zeitraum von 9 Monaten im Parallelbetrieb mit Google Analytics Daten zum Userverhalten auf der Schweizer Website von Hyundai erhoben und analysiert. Dabei f\u00e4llt im qualitativen und quantitativen Vergleich mit Google Analytics insbesondere die Datenmenge auf, die schlussendlich f\u00fcr Auswertungen genutzt werden kann. So konnte Hyundai dank fusedeck im gesamten Zeitraum auf 86% mehr erhobene Userdaten zugreifen.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d928fbb elementor-widget elementor-widget-wpforms\" data-id=\"d928fbb\" data-element_type=\"widget\" data-widget_type=\"wpforms.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style id=\"wpforms-css-vars-root\">\n\t\t\t\t:root {\n\t\t\t\t\t--wpforms-field-border-radius: 3px;\n--wpforms-field-border-style: solid;\n--wpforms-field-border-size: 1px;\n--wpforms-field-background-color: #ffffff;\n--wpforms-field-border-color: rgba( 0, 0, 0, 0.25 );\n--wpforms-field-border-color-spare: rgba( 0, 0, 0, 0.25 );\n--wpforms-field-text-color: rgba( 0, 0, 0, 0.7 );\n--wpforms-field-menu-color: #ffffff;\n--wpforms-label-color: rgba( 0, 0, 0, 0.85 );\n--wpforms-label-sublabel-color: rgba( 0, 0, 0, 0.55 );\n--wpforms-label-error-color: #d63637;\n--wpforms-button-border-radius: 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16px;\n--wpforms-field-size-sublabel-spacing: 5px;\n--wpforms-field-size-icon-size: 1;\n--wpforms-label-size-font-size: 16px;\n--wpforms-label-size-line-height: 19px;\n--wpforms-label-size-sublabel-font-size: 14px;\n--wpforms-label-size-sublabel-line-height: 17px;\n--wpforms-button-size-font-size: 17px;\n--wpforms-button-size-height: 41px;\n--wpforms-button-size-padding-h: 15px;\n--wpforms-button-size-margin-top: 10px;\n--wpforms-container-shadow-size-box-shadow: none;\n\n\t\t\t\t}\n\t\t\t<\/style><style id=\"wpforms-css-vars-elementor-widget-d928fbb\">\n\t\t\t\t.elementor-widget-wpforms.elementor-element-d928fbb {\n\t\t\t\t\t--wpforms-button-background-color: #001D45;\n--wpforms-field-size-input-height: 43px;\n--wpforms-field-size-input-spacing: 15px;\n--wpforms-field-size-font-size: 16px;\n--wpforms-field-size-line-height: 19px;\n--wpforms-field-size-padding-h: 14px;\n--wpforms-field-size-checkbox-size: 16px;\n--wpforms-field-size-sublabel-spacing: 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value=\"6849\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/fusedeck.com\/de\/wp-json\/wp\/v2\/posts\/8605\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-6849\" class=\"wpforms-submit\" data-alt-text=\"Send...\" data-submit-text=\"Jetzt downloaden\" aria-live=\"assertive\" value=\"wpforms-submit\">Jetzt downloaden<\/button><img decoding=\"async\" src=\"https:\/\/fusedeck.com\/wp-content\/plugins\/wpforms-lite\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"Wird geladen\"><\/div><\/form><\/div>  <!-- .wpforms-container -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f1e9d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f1e9d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f188921\" data-id=\"f188921\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a24372 elementor-widget elementor-widget-spacer\" data-id=\"2a24372\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-297e61e elementor-widget elementor-widget-heading\" data-id=\"297e61e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Fazit\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eea90fd elementor-widget elementor-widget-text-editor\" data-id=\"eea90fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-size: 16px; font-family: Roboto; font-weight: 400; color: #333333; font-style: normal;\">Die Umfrage von Datenschutzpartner verdeutlicht die zunehmende Unzufriedenheit der Nutzer mit Cookie-Bannern und dem damit verbundenen Tracking. Unternehmen sind gefordert, ihre Web-Analytics- und Tracking-Strategien anzupassen, um sowohl den gesetzlichen Anforderungen zu entsprechen als auch das Vertrauen der Nutzer zu gewinnen. Die Fallstudie von fusedeck zeigt, dass cookieless Tracking eine vielversprechende Alternative darstellt, die sowohl datenschutzkonform als auch nutzerfreundlich ist.<\/p><p style=\"font-size: 16px; font-family: Roboto; font-weight: 400; color: #333333; font-style: normal;\">Durch den Einsatz von Technologien wie denen von fusedeck k\u00f6nnen Unternehmen wertvolle Daten sammeln und gleichzeitig die Privatsph\u00e4re ihrer Nutzer sch\u00fctzen. Dies k\u00f6nnte einen wichtigen Schritt in Richtung einer datenschutzfreundlicheren und nutzerorientierteren Online-Welt darstellen.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfddbb7 elementor-widget elementor-widget-heading\" data-id=\"cfddbb7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Quellen<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21555c2 elementor-widget elementor-widget-text-editor\" data-id=\"21555c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li>&#8222;Schweizer stark genervt von Cookie-Bannern,&#8220; IT Magazine,\u00a0<a href=\"https:\/\/www.itmagazine.ch\/artikel\/82289\/Schweizer_stark_genervt_von_Cookie-Bannern.html?prv=092330\">https:\/\/www.itmagazine.ch\/artikel\/82289\/Schweizer_stark_genervt_von_Cookie-Bannern.html?prv=092330<\/a><\/li><li>LinkedIn Update by Datenschutzpartner,\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7201824650404728833\/\">https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7201824650404728833\/<\/a><\/li><li>&#8222;Case Study: Cookieless Session Tracking,&#8220; fusedeck,\u00a0<a href=\"https:\/\/fusedeck.com\/de\/news\/warum-cookieless-session-tracking-immer-wichtiger-wird\/\">https:\/\/fusedeck.com\/de\/news\/warum-cookieless-session-tracking-immer-wichtiger-wird\/<\/a><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8bad2ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8bad2ab\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a82b0e\" data-id=\"3a82b0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d61d5b6 elementor-widget elementor-widget-spacer\" data-id=\"d61d5b6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e052a37 elementor-widget elementor-widget-heading\" data-id=\"e052a37\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sprich mit uns<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8479ba8 elementor-widget elementor-widget-text-editor\" data-id=\"8479ba8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Buche dir direkt deinen Slot f\u00fcr ein erstes Kennenlernen und erfahre mehr zum Case.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5387549 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5387549\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb52afc elementor-widget elementor-widget-html\" data-id=\"eb52afc\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!-- Start of Meetings Embed Script -->\n    <div class=\"meetings-iframe-container\" data-src=\"https:\/\/meetings-eu1.hubspot.com\/liana-soliman?embed=true\"><\/div>\n    <script type=\"text\/javascript\" src=\"https:\/\/static.hsappstatic.net\/MeetingsEmbed\/ex\/MeetingsEmbedCode.js\"><\/script>\n  <!-- End of Meetings Embed Script -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Eine k\u00fcrzlich durchgef\u00fchrte Umfrage von Datenschutzpartner zeigt, dass die Mehrheit der Schweizer Bev\u00f6lkerung von Cookie-Bannern genervt ist und diese reflexartig wegklickt. Jede zweite Person h\u00e4lt sogar freiwillige Cookie-Banner f\u00fcr eine schlechte Idee und jede vierte Person kritisiert den Einsatz von &hellip; <a href=\"https:\/\/fusedeck.com\/de\/news\/unzufriedenheit-mit-cookie-bannern-auswirkungen-auf-web-analytics-und-tracking\/\">Read More<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[47,48,49],"class_list":["post-8605","post","type-post","status-publish","format-standard","hentry","category-fachartikel","tag-case-study","tag-cookieless-tracking","tag-customer-case"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unzufriedenheit mit Cookie-Bannern: Auswirkungen auf Web Analytics und Tracking - fusedeck<\/title>\n<meta name=\"description\" content=\"Cookie-Banner sind unbeliebt \u2013 das zeigen diverse Umfragen und Studien. 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