Webinar: Transitioning from GA4 to fusedeck – Explore Ivoclar’s journey switching to fusedeck
Discover in our webinar how Ivoclar made the successful switch from Google Analytics 4 (GA4) to fusedeck. Ciaran Nixon, Global Digital Marketing Manager at Ivoclar and Sascha Prukner, Head of Customer Support at fusedeck, will take you behind the scenes and show you the decisive steps, the stakeholders involved and the entire transformation process. You will learn how Ivoclar has not only optimised global processes with fusedeck, but also made budget allocation more efficient and raised data-based decisions to a new level. This webinar will provide valuable insights for anyone considering a similar analytics optimisation.
Topics of the webinar
Initial situation and decision to switch to fusedeck: Ivoclar sheds light on the reasons for the switch from GA4 to fusedeck and explains how the transition was planned and implemented.
Roadmap and process: Detailed insights into the entire process, from initial planning to full implementation.
Budget optimisation: How fusedeck has helped to optimise budgets and the impact this has on business goals.
Experiences and learnings: What Ivoclar learnt during the transition and what best practices they identified that were critical to a successful implementation of fusedeck.
Why should you take part?
This webinar is aimed at companies that are looking for guidance on GDPR/DSG and are considering switching from GA4 to a new tracking and analytics solution. It offers concrete insights into the transition process and shows how fusedeck has not only improved data analysis at Ivoclar, but also budget control and decision-making.
The most important facts at a glance
Date: Tuesday, 24th September 2024, from 12.15 pm to 13.15 pm
Language: English
Location: Webinar-Link
Keynote speaker:
- Ciaran Nixon, Global Digital Marketing Manager at Ivoclar
- Sascha Prukner, Head of Customer Support at fusedeck
Moderation Q&A: Liana Soliman, Growth Specialist fusedeck
The webinar hosts
Ciaran Nixon
Global Digital Marketing Manager
Keynote Speaker
Sascha Prukner
Head of Customer Support
Keynote Speaker
Liana Soliman
Growth Specialist
Moderation
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About Capture Media & fusedeck
About Capture Media
Capture Media AG, founded in Zurich in 2016, is a leading provider of online marketing and technology innovations, particularly in the field of engagement advertising. The company has established itself as a technology developer in the marketing industry with fusedeck, among others, and offers innovative solutions to improve the interaction between users and advertising as well as awareness generation, user engagement and performance. Capture Media AG has offices in Switzerland, Austria, Germany and Hungary.
Link to the Capture Media website: https://capture.media/
About fusedeck
fusedeck is a Swiss-based tracking, analysis, and activation solution developed by Capture Media. It provides granular insights into user interactions with privacy-compliant, consent-sensitive tracking options, both cookieless and cookie-based. Our web-tracking and analytics solution uses server-side tracking as well as server-side tagging to adapt to user consent status and geolocation. All data belongs to the client and is not repurposed for other uses. A central focus of fusedeck is on maximizing the value of every session.
Link to the fusedeck website: https://fusedeck.com/
