{"id":10437,"date":"2025-02-25T09:58:01","date_gmt":"2025-02-25T07:58:01","guid":{"rendered":"https:\/\/fusedeck.com\/?p=10437"},"modified":"2025-02-25T10:04:57","modified_gmt":"2025-02-25T08:04:57","slug":"how-ivoclars-shift-to-ga4-alternative-fusedeck-revolutionised-their-online-performance","status":"publish","type":"post","link":"https:\/\/fusedeck.com\/en\/news\/how-ivoclars-shift-to-ga4-alternative-fusedeck-revolutionised-their-online-performance\/","title":{"rendered":"How Ivoclar\u2019s shift to GA4 alternative fusedeck revolutionised their online performance"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10437\" class=\"elementor elementor-10437\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83cf19c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83cf19c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60e471a\" data-id=\"60e471a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84f5d1d elementor-widget elementor-widget-spacer\" data-id=\"84f5d1d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-361fb49 elementor-widget elementor-widget-heading\" data-id=\"361fb49\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">An Interview with Ciaran Nixon, Global Marketing Manager at Ivoclar and Sascha Prukner, Head of Customer Support at fusedeck<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aed80a6 elementor-widget elementor-widget-spacer\" data-id=\"aed80a6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce2051d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce2051d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2fb3b1\" data-id=\"a2fb3b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e21064c elementor-widget elementor-widget-text-editor\" data-id=\"e21064c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In a rapidly evolving digital landscape, businesses must navigate key challenges such as cookieless analytics, GDPR compliance, and real-time data insights to optimize their analytics tools effectively.. Ivoclar\u2019s decision to move from GA4 to fusedeck wasn\u2019t just a technological shift; it was a strategic leap towards better data, enhanced compliance, and smarter decision-making. Today, we\u2019re diving into this journey with Ciaran, who spearheaded the transition at Ivoclar, and Sascha, representing fusedeck\u2019s consultancy team.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb56010 elementor-widget elementor-widget-spacer\" data-id=\"bb56010\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-dd7e5ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd7e5ea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-25c8b9f\" data-id=\"25c8b9f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a06c58c elementor-widget elementor-widget-themo-team\" data-id=\"a06c58c\" data-element_type=\"widget\" data-widget_type=\"themo-team.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div class=\"th-team-member\">\n                            <img data-rjs=\"2\" fetchpriority=\"high\" decoding=\"async\" width=\"303\" height=\"303\" src=\"https:\/\/fusedeck.com\/wp-content\/uploads\/2024\/08\/Ciaran-black-white-303x303.png\" class=\"th-img-stretch\" alt=\"\" \/>            \n\t\t\t<div class=\"th-team-member-content\">\n                                                            <h4 class=\"th-team-member-name\">Ciaran Nixon<\/h4>\n                                   \t\t\t\t\t\t\t\t\t<h5 class=\"th-team-member-title\">Global Marketing Manager bei Ivoclar<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"th-team-member-social\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-30fdcba\" data-id=\"30fdcba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6075da1 elementor-widget elementor-widget-themo-team\" data-id=\"6075da1\" data-element_type=\"widget\" data-widget_type=\"themo-team.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div class=\"th-team-member\">\n                            <img data-rjs=\"2\" decoding=\"async\" width=\"303\" height=\"303\" src=\"https:\/\/fusedeck.com\/wp-content\/uploads\/2024\/08\/Sascha-4-303x303.png\" class=\"th-img-stretch\" alt=\"\" \/>            \n\t\t\t<div class=\"th-team-member-content\">\n                                                            <h4 class=\"th-team-member-name\">Sascha Prukner<\/h4>\n                                   \t\t\t\t\t\t\t\t\t<h5 class=\"th-team-member-title\">Head of Customer Support<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"th-team-member-social\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee342d9 elementor-widget elementor-widget-spacer\" data-id=\"ee342d9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22b396a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22b396a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b3fea7\" data-id=\"5b3fea7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a86852d elementor-widget elementor-widget-heading\" data-id=\"a86852d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">fusedeck: What drove you to look for GA4 alternatives and opt for fusedeck?<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c49134 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9c49134\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Ciaran:<\/strong> The decision wasn\u2019t made lightly. We evaluated numerous factors, but five key advantages tipped the scale. First, fusedeck provided superior real-time data granularity, enabling actionable insights and faster decision-making compared to Google Analytics GA4\u2019s delayed reporting. This capability is essential for us, since we are focusing on user engagement and conversion rate optimization. Second, the event-based tracking structure was a game-changer \u2013 it transformed how we analyzed user interactions for better user engagement. By tracking specific events like form submissions or product clicks, fusedeck helped us enhance our conversion rate optimization and provided actionable insights for marketing analytics. Then, there\u2019s the privacy aspect. GDPR compliance is a top priority for us, and fusedeck\u2019s privacy-first analytics solution, including cookieless tracking and event-based tracking, offered unparalleled peace of mind. Beyond that, fusedeck\u2019s customisable dashboards provided more intuitive insights tailored to our needs. They allowed us to gain a deeper understanding of our website analytics and marketing analytics. By tailoring our dashboards to specific KPIs like conversion rate optimization or real-time data insights, we were able to drive user engagement and make data-driven decisions effectively. And finally, their customer support and smooth integration process stood out remarkably.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c76f720 elementor-widget elementor-widget-spacer\" data-id=\"c76f720\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4f1835 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4f1835\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28e8f1a\" data-id=\"28e8f1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7b006d elementor-widget elementor-widget-spacer\" data-id=\"c7b006d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4716ff2 elementor-widget elementor-widget-wpforms\" data-id=\"4716ff2\" data-element_type=\"widget\" data-widget_type=\"wpforms.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style id=\"wpforms-css-vars-root\">\n\t\t\t\t:root {\n\t\t\t\t\t--wpforms-field-border-radius: 3px;\n--wpforms-field-border-style: solid;\n--wpforms-field-border-size: 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id=\"wpforms-css-vars-elementor-widget-4716ff2\">\n\t\t\t\t.elementor-widget-wpforms.elementor-element-4716ff2 {\n\t\t\t\t\t--wpforms-button-background-color: #001D45;\n--wpforms-field-size-input-height: 43px;\n--wpforms-field-size-input-spacing: 15px;\n--wpforms-field-size-font-size: 16px;\n--wpforms-field-size-line-height: 19px;\n--wpforms-field-size-padding-h: 14px;\n--wpforms-field-size-checkbox-size: 16px;\n--wpforms-field-size-sublabel-spacing: 5px;\n--wpforms-field-size-icon-size: 1;\n--wpforms-label-size-font-size: 16px;\n--wpforms-label-size-line-height: 19px;\n--wpforms-label-size-sublabel-font-size: 14px;\n--wpforms-label-size-sublabel-line-height: 17px;\n--wpforms-button-size-font-size: 17px;\n--wpforms-button-size-height: 41px;\n--wpforms-button-size-padding-h: 15px;\n--wpforms-button-size-margin-top: 10px;\n\n\t\t\t\t}\n\t\t\t<\/style><div class=\"wpforms-container wpforms-container-full wpforms-render-modern\" id=\"wpforms-10452\"><form id=\"wpforms-form-10452\" 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style=\"display: none;\" width=\"26\" height=\"26\" alt=\"Loading\"><\/div><\/form><\/div>  <!-- .wpforms-container -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aad315 elementor-widget elementor-widget-spacer\" data-id=\"1aad315\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e9165e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e9165e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3103dbb\" data-id=\"3103dbb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30d46e5 elementor-widget elementor-widget-heading\" data-id=\"30d46e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">fusedeck: How does the consent-sensitive cookieless tracking setup provided by fusedeck work precisely?<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d14a49a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d14a49a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Sascha:<\/strong> fusedeck offers three different tracking types, each tailored to address specific privacy and tracking challenges. The first is the Full Cookie Tracking, where fusedeck operates with a custom tracking domain, making it more resilient against anti-tracking tools that often block standard cookies. This ensures that tracking remains effective even in environments with strict privacy settings. The second option is the Cookieless User Tracking, which prevents issues caused by technologies like Intelligent Tracking Prevention (ITP) or other blockers. Instead of relying on cookies, fusedeck generates a server-side fingerprint that allows users to be recognized across sessions without compromising tracking effectiveness. Lastly, there is the Cookieless Session Tracking, which also uses a server-side fingerprint but ensures that no personal data is generated. Since this method does not enable user recognition beyond the session, it eliminates the need for user consent, making it an ideal solution for maintaining compliance with data privacy regulations while still gathering valuable session insights. Our customers typically choose a hybrid setup that switches from one tracking to another depending on the user&#8217;s consent settings.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d008bc6 elementor-widget elementor-widget-spacer\" data-id=\"d008bc6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e5985a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e5985a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3896503\" data-id=\"3896503\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a884c9 elementor-widget elementor-widget-heading\" data-id=\"7a884c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">fusedeck: That\u2019s a compelling case for fusedeck. But let\u2019s talk about the process \u2013 how did you make the transition to the GA4-alternative fusedeck?<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41e5c80 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"41e5c80\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Ciaran: <\/strong>It was an estimated eight-month journey. We began by defining our analytics objectives and comparing fusedeck\u2019s capabilities with GA4. Then, we moved on to stakeholder communication to ensure everyone was aligned. One critical step was the data audit and mapping phase, where we reviewed our GA4 setup and adapted it to fusedeck\u2019s framework. Setting up the account and permissions followed, along with a scheduled migration to minimise disruptions.<\/p><p>Adding the fusedeck tracking code to our website was straightforward, but the real work came with configuring events and tracking. We customised events based on our initial mapping and tested the data accuracy rigorously before creating dashboards that matched our existing reports. The final stages involved team training and developing internal documentation, ensuring a smooth handover to our internal users. Of course, post-launch optimisation is ongoing. We continue to review fusedeck\u2019s performance and adjust our setup as needed.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3aa599 elementor-widget elementor-widget-spacer\" data-id=\"f3aa599\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-caa9df5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"caa9df5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d284cd\" data-id=\"7d284cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f49ec48 elementor-widget elementor-widget-heading\" data-id=\"f49ec48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">fusedeck: From fusedeck\u2019s perspective, what should companies keep in mind when transitioning to a new analytics solution?<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a23e245 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a23e245\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Sascha:<\/strong> There are some essential considerations. It\u2019s important to decide which tracking type suits your organisation \u2013 cookieless, full-cookie, or a combination of both. Then, consider third-party solutions you\u2019ll need to integrate with fusedeck. Identifying key stakeholders is also crucial \u2013 who will use the tool daily and who needs reporting access? If your website is undergoing a relaunch, that\u2019s a prime opportunity to rethink your entire tracking setup. We also recommend appointing a clear project owner to steer the process and set expectations for what kind of consultancy support you\u2019ll require.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e19fc16 elementor-widget elementor-widget-spacer\" data-id=\"e19fc16\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-408f654 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"408f654\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a6749c\" data-id=\"5a6749c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a9906e elementor-widget elementor-widget-heading\" data-id=\"6a9906e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">fusedeck: Looking back, what would you do differently if you had to go through the process again?<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d23acdc elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d23acdc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Ciaran: <\/strong>We learned a lot from this transition. One thing we\u2019d prioritise is technical readiness. Ensuring that our website infrastructure was prepared to handle fusedeck\u2019s indicators would have saved us some early headaches. Collaboration with our web development team is key for staged integration and extensive testing.<\/p><p>Additionally, we\u2019d have invested more time in organising stakeholder workshops to nail down specific tracking requirements. Detailed documentation for each event, including its triggers and data points, would have streamlined the setup process significantly.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03e3e37 elementor-widget elementor-widget-spacer\" data-id=\"03e3e37\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a41377d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a41377d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f30c17\" data-id=\"3f30c17\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-740c45d elementor-widget elementor-widget-heading\" data-id=\"740c45d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">fusedeck: Ivoclar saw some impressive results with fusedeck. What specific improvements did you experience?<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e70fad5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e70fad5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Ciaran: <\/strong>Absolutely. The switch to fusedeck brought immediate improvements in several areas. For instance, our user experience metrics skyrocketed \u2013 bounce rates decreased by 7%, while time on site increased by a remarkable 58%. Conversion rates saw a dramatic boost too, climbing from 4% to over 10%. That\u2019s a 152% increase.<\/p><p>We\u2019ve also become much more effective in our marketing spend. By leveraging fusedeck\u2019s insights, we\u2019ve refined our campaigns, reduced waste, and optimised our budgets. For instance, we\u2019ve cut our cost per lead by 56%, thanks to enhanced targeting, better conversion rates, and real-time campaign adjustments.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5349e98 elementor-widget elementor-widget-spacer\" data-id=\"5349e98\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b98031 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b98031\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ac6c30\" data-id=\"9ac6c30\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f32f33 elementor-widget elementor-widget-spacer\" data-id=\"7f32f33\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a22e188 elementor-widget elementor-widget-themo-call-to-action\" data-id=\"a22e188\" data-element_type=\"widget\" data-widget_type=\"themo-call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"th-cta\">\n\t\t\t\n                        <div class=\"th-cta-btn\">\n\n                                    <a class=\"btn-1 btn th-btn btn-standard-primary\" href=\"https:\/\/meetings-eu1.hubspot.com\/liana-soliman\">\n                                                    Book a demo                                            <\/a>\n                \n                            <\/div>\n            \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92615a9 elementor-widget elementor-widget-spacer\" data-id=\"92615a9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-841b981 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"841b981\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbd9f1f\" data-id=\"dbd9f1f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebd8656 elementor-widget elementor-widget-heading\" data-id=\"ebd8656\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">fusedeck: But do these results make Ivoclar an exception, or what can customers expect when working with fusedeck?<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d52fe7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0d52fe7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Sascha:<\/strong> We like to work closely with our customers as we find that strong support and coaching helps our customers get more out of their data. We typically schedule regular meetings to discuss which KPIs are most important to the business in the short and long term. We then derive specific tracking strategies and projects to help our customers get the numbers and performance they want and need for their key stakeholder meetings. For example, you need to get more newsletter subscriptions or purchases in your e-commerce shop this Q2, but you&#8217;re not sure what the best catalyst is. We brainstorm and set up tracking mechanisms to identify which precise elements\/content or products are strongly associated with newsletter subscription\/purchase performance. After digging deeper to get a clear answer through analytics, we then proceed on to test different options to trigger better results, for example through our activation solutions such as scoring-based modals, dynamic personalised content customisation or toasters, etc.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78a0f33 elementor-widget elementor-widget-spacer\" data-id=\"78a0f33\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-550d71b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"550d71b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-374086a\" data-id=\"374086a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3350d2a elementor-widget elementor-widget-heading\" data-id=\"3350d2a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">fusedeck: Ivoclar\u2019s teams\u2019 success with fusedeck is clear. But what if a business is hesitant due to cost concerns?<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-689594d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"689594d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Sascha:<\/strong> Cost is always a consideration, but it\u2019s important to focus on the value provided. fusedeck\u2019s compliance features and enhanced data insights justify its price. While a direct ROI comparison with GA4 might be tricky since the tools weren\u2019t run side-by-side, the improvements in performance and the ability to make data-driven decisions speak volumes. It\u2019s a strategic investment that pays off in terms of accuracy, privacy compliance, and actionable insights.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-831cefb elementor-widget elementor-widget-spacer\" data-id=\"831cefb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15b8cf9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15b8cf9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-883227f\" data-id=\"883227f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0958e9 elementor-widget elementor-widget-heading\" data-id=\"d0958e9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">fusedeck: What would the impact be if fusedeck were suddenly removed from your analytics stack?<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a3b846 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6a3b846\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Ciaran:<\/strong> Honestly, it would be a step backwards. We\u2019d lose critical user insights and the ability to make informed decisions. Our performance would suffer without the detailed analytics fusedeck provides, and our ability to test and optimise strategies would be strongly compromised.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf28a2e elementor-widget elementor-widget-spacer\" data-id=\"cf28a2e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5716d73 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5716d73\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da7ae51\" data-id=\"da7ae51\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3472497 elementor-widget elementor-widget-heading\" data-id=\"3472497\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">fusedeck: Let's talk about the future. Ciaran, what would you like to see fusedeck develop into?<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-684e370 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"684e370\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Ciaran:<\/strong> We\u2019d love to see more AI-driven analytics for enhanced prediction and personalisation. Integration with emerging tech like IoT could provide even richer insights. Strengthening global collaboration through standardised tracking setups is another area we\u2019re excited about. And, of course, staying ahead of privacy regulations is crucial. Continuous updates and enhancements from fusedeck are key to keeping us compliant and data-savvy in the years to come.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a4b198 elementor-widget elementor-widget-spacer\" data-id=\"9a4b198\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59abba7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59abba7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e08a891\" data-id=\"e08a891\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-effe90a elementor-widget elementor-widget-heading\" data-id=\"effe90a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">fusedeck: To wrap things up, what\u2019s your key takeaway from this transition?<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3406a07 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3406a07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Ciaran:<\/strong> fusedeck isn\u2019t just another tracking tool. It\u2019s a privacy-first analytics platform designed to comply with GDPR, prioritize cookieless tracking, and deliver actionable insights through real-time data. With fusedeck, we were able to achieve superior website analytics, enhance user engagement, and optimize our conversion rates seamlessly. It has fundamentally changed how we at Ivoclar approach analytics, marketing, and user engagement. With ongoing improvements and new features, we\u2019re excited to see what the future holds.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-931d829 elementor-widget elementor-widget-spacer\" data-id=\"931d829\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8bad2ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8bad2ab\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a82b0e\" data-id=\"3a82b0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d61d5b6 elementor-widget elementor-widget-spacer\" data-id=\"d61d5b6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e052a37 elementor-widget elementor-widget-heading\" data-id=\"e052a37\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want to find out more? Get in touch with our team.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8479ba8 elementor-widget elementor-widget-text-editor\" data-id=\"8479ba8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Book your slot directly for a first introduction and find out more about the case.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5387549 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5387549\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb52afc elementor-widget elementor-widget-html\" data-id=\"eb52afc\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!-- Start of Meetings Embed Script -->\n    <div class=\"meetings-iframe-container\" data-src=\"https:\/\/meetings-eu1.hubspot.com\/liana-soliman?embed=true\"><\/div>\n    <script type=\"text\/javascript\" src=\"https:\/\/static.hsappstatic.net\/MeetingsEmbed\/ex\/MeetingsEmbedCode.js\"><\/script>\n  <!-- End of Meetings Embed Script -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>An Interview with Ciaran Nixon, Global Marketing Manager at Ivoclar and Sascha Prukner, Head of Customer Support at fusedeck In a rapidly evolving digital landscape, businesses must navigate key challenges such as cookieless analytics, GDPR compliance, and real-time data insights &hellip; <a href=\"https:\/\/fusedeck.com\/en\/news\/how-ivoclars-shift-to-ga4-alternative-fusedeck-revolutionised-their-online-performance\/\">Read More<\/a><\/p>\n","protected":false},"author":4,"featured_media":10448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,28],"tags":[47,48,49,60,63,61,62,39],"class_list":["post-10437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-2","category-case-studies","tag-case-study","tag-cookieless-tracking","tag-customer-case","tag-engagement-tracking","tag-eventbased-tracking","tag-gdpr","tag-privacy-first-analytics","tag-realtime"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - 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