Data privacy
Cookieless tracking / server side tracking
Cookieless tracking / server-side tracking
fusedeck offers three tracking options that are based on various international data protection regulations, such as GDPR, CCPA and the ePrivacy Regulation. You can customise your setup to the respective requirements: Classic full cookie tracking, cookieless user tracking or cookieless session tracking.
- Full cookie tracking: An identifier is stored on the user’s device in order to uniquely recognise the device and the user. A data protection-compliant consent management platform can be installed upstream to set cookies only with the user’s consent.
- Cookieless user tracking: This does not store data on the user’s device and instead creates a calculated, reliable user ID.
- Cookieless session tracking: Individual users are not tracked. Instead, data is recorded and processed granularly at session level.
With session scoring, consent can be obtained individually from the user, which improves consent to the processing of personal data at the optimum time.
Data ownership
All data collected with fusedeck is not shared with third parties. The 1st party approach takes centre stage and customers have full control over who the data is shared with. fusedeck itself does not use the tracking data collected for its own purposes. Each tracking property can individually set which data (e.g. subpages, events and triggers) and to what extent (e.g. user tracking, session tracking) is collected.
Data storage
fusedeck uses cloud-based services for fast and secure data provision. The main storage location is in the European Union. Other storage locations, such as the USA or Asia, are possible on request. All data is stored in encrypted form.
Data security
fusedeck is proprietary software that is developed and controlled entirely by the development team in Zurich. The IT architecture is also in the hands of our teams. This means that fusedeck is independent of third parties, can provide security updates quickly and react immediately to potential security problems.
All data is protected against unauthorised access using modern methods such as two-factor authentication and tokens for API communication. The fusedeck user interface offers full control over which user roles have access to the data. Inactive users are automatically logged out after a certain period of tim
Shared / Owned Stack
fusedeck offers two types of data collection and processing: the Shared Stack and the Owned Stack. The shared stack utilises the cost efficiency of the fusedeck cloud, while the owned stack offers a whitelabel domain and a dedicated cloud cluster, which is particularly suitable for high-traffic platforms or customers with advanced security requirements.
Performance
The reliable collection and provision of tracking data is important to us. That is why the fusedeck technology is based on modern IT infrastructure. Tracking takes place via an encrypted socket connection and dispenses with inefficient pixel requests.
We rely on scalable computing capacities in the cloud and can therefore guarantee optimum performance in terms of computing speed and costs, from data collection to data provision.
Privacy / GDPR
fusedeck can be set up in compliance with GDPR and ePrivacy and fulfils the data protection requirements of the EU. You decide which tracking solution should be used (e.g. full cookie tracking or cookie-less session tracking) and can obtain the necessary consent at the right time with the fusedeck Consent Manager.
The integrated event and tag manager decides which tags and, if applicable, cookies may be executed based on the consents. In addition to the consents, opt-out solutions, retention and deletion features as well as reporting for data information at user level are also available, which can also be set event-based in the fusedeck user interface.