fusedeck

Cookieless Analytics & Engagement Tracking Framework

fusedeck® helps you to create a GDPR and ePrivacy compliant tracking and analytics set up. Analyze your traffic and make your data actionable.
Features Free demo
Daten nutzbar machen

Some of our customers

Opel
Citroen
RHB
DS
Stiebel Eltron
Subaru

More than just a tracking solution

Engagement tracking

Detailed interaction measurements give you insight into the user behavior on your website and enable a qualitative assessment of the content.

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Analytics

Use the raw data to create customized reports that map your use case and KPIs in detail. Create a foundation for making data-driven decisions.

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Event-/tag-management

Set up customized tracking events in the extensive tag manager without any programming knowledge and use our  freely configurable triggers.

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Campaign optimization

In addition to the quantity, you can also assess the quality of the traffic with automated quality scores and optimize the performance of your campaigns.

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More accurate measurements

fusedeck® uses a continuous, bi-directional connection to our servers to deliver accurate values ​​in real time.

The user status is differentiated into active, idle, and inactive. By measuring via web sockets (WSS), the tracking events can be measured more efficiently and more accurately than with conventional, pixel-based tracking tools.

Progressive web apps (PWAs) and single page applications (SPAs) can be tracked with fusedeck® without any additional effort.

More information about cookieless tracking / server side tracking

We would be happy to show you how you can use fusedeck® for your business.
Book a free demo

What sets us apart

State-of-the-art technologies and complete customer focus, without losing sight of data protection and user-friendliness.
Cookieless Tracking

fusedeck® can be managed without cookies. All data is stored on the server side. Since no cookie is stored, no user consent needs to be obtained. This prevents increased bounce rates caused by cookie banners.

Tracking Environments

Environments for different requirements can be set up in fusedeck®. For example, tracking events are automatically triggered only if they are permitted by data protection laws in a specific country or if they are required for a specific campaign and therefore in a data-efficient way.

Anonymous data

By default, no personal data is processed via fusedeck®. Any data that could be considered personal (e.g. IP address) is anonymized.

Data Ownership

Unlike other providers, fusedeck® does not use the data for its own purposes. The data belongs exclusively to the customer and can be delimited via user roles and dedicated to properties.

Case Studies und Whitepapers

Case Study

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Case Study

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Whitepaper

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Whitepaper

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News

Winter tourism_fusedeck Google comparison

Comparison: fusedeck & Google Analytics GA4

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Cookieless session tracking in tourism: Google Analytics and fusedeck in comparison In autumn and winter 2023, the traffic of a fusedeck customer from the Swiss tourism industry was measured simultaneously with fusedeck and Google Analytics GA4. The results are clear: … Read More

Featured Post

Release Notes January 19, 2024

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We are starting the new year with a small catalogue of report and plugin features. The first release in 2024 offers our users the following new features: Dashboard with comparable time periods Previously, individual reports could display the data of … Read More

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Release Notes August 30, 2023

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Our development team was also on a well-deserved holiday and enjoyed a few sunny days to relax. Even with holiday absences, we were productive and can once again provide our customers with some new features and improvements: New features Compare … Read More

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What our customers say

Since we started using fusedeck® for our campaign tracking, we have been able to improve the quality of our traffic significantly. fusedeck® generates new insights regarding the engagement of our website visitors and gives us the possibility to define completely new and customized KPIs. Now we are able to optimize our campaign traffic based on an individual quality score. Thanks to fusedeck®, we have been able to improve the performance of our campaigns as well as the active dwell time on www.rhb.ch.
Michael Kistler
Leiter Marketing-Kommunikation & E-Business at Rhätische Bahn AG
With the trigger-based modals from fusedeck®, we were able to increase our conversions significantly. With the tool, we can very precisely identify the right time to reach the user with a suitable message. fusedeck® offers innovative tracking solutions in the field of user behavior. This is why we will soon be using this technology in our online magazine as well. This will allow us to increase the engagement rate significantly.
Mattia Lovallo
Digital Strategies & Campaign Management Expert, Generali
Using fusedeck® has become essential for various purposes. We generate high-quality audiences based on user interactions on our website, which are used for campaign delivery. Further, we optimize our campaigns based on the qualitative KPIs fusedeck® provides us and perform lead attribution using it as well. With fusedeck® we can see the traffic quality of each publisher transparently and clearly and can therefore optimize the campaigns efficiently for the KPIs that are important to us. Thanks to the use of fusedeck®, we have been able to increase the performance of our campaigns substantially – by 45% on average.
Emil Frey
fusedeck® offers a lot of advantages for us. Thanks to the technology, we have been able to significantly increase the quality of the accesses from campaigns to our website. The insights and knowledge that we gain from fusedeck® also support us in content optimization. Through cookie consent and cookieless tracking, we are well prepared for the upcoming changes to data protection law in Switzerland.
Interlaken Tourismus
At SUBARU Switzerland AG, we analyse our online advertising campaigns and our website with fusedeck®. We can track and store all the data GDPR compliant and measure our online traffic and interactions as exact as never before. A big thanks to the whole team for their competence, innovation and support.
SUBARU Switzerland AG

Some of our customers

Opel
Citroen
RHB
DS
Stiebel Eltron
Subaru
We would be happy to show you how you can use fusedeck® for your business.
Book a free demo