Track
Track your users cookieless, data protection-compliant and down to the smallest detail
How to take your tracking to a new level
Solving complex problems
Do you think your tracking & data concepts are too complex and you don't know how to implement them? With fusedeck, any questions can be answered easily and with just a few clicks.
Identity management
Bring data from different platforms with different formats and algorithms to a common denominator: Get a real overview.
Data gaps
Magic formula: Achieve extremely high compliance with cookieless session tracking and a consent-sensitive tracking setup.
Server-side tracking
The centrepiece of fusedeck are the various tracking mechanisms. Depending on the user's consent and geo-location, fusedeck collects data dynamically.
Tag management
Integrate external tags into your website easily and flexibly. Thanks to server-side tracking, you can control which data third-party providers receive.
Get more accurate answers from your data set
Data protection and cookieless tracking
Meet high data protection requirements with legally compliant, cookieless tracking and measure 100% of your traffic again. Achieve extremely high compliance with our cookieless session tracking and a consent-sensitive tracking setup. With fusedeck, you can efficiently close data gaps and ensure that your data collection is complete and legally compliant. Analyse all interactions on your website. This will take your tracking to a new level and ensure that you fulfil the growing legal requirements.
Identity management
Get a clear overview of your data by harmonising information from different platforms with different formats and algorithms. With fusedeck Identity Management, you can merge your users’ data from different sources and thus carry out a comprehensive and precise analysis. This allows you to address your customers in a personalised way and optimise your marketing strategies in a targeted manner.
Tag manager and events
At the heart of fusedeck are the various tracking mechanisms that dynamically collect data depending on the user’s consent and geo-location. With our tag management, you can easily integrate external tags on your website and control which data third-party providers receive. This allows you to retain control over your data and ensure that it is used in compliance with data protection regulations. The fusedeck tag manager gives you the flexibility you need to manage your website tags efficiently. Easily define events, triggers and selectors to track specific user interactions and gain detailed insights into your users’ behaviour. Our workspaces allow you to manage different campaigns or projects in a structured way and continuously optimise your content and marketing strategies.
Plugins
fusedeck offers a range of plugins that extend the functionality of your website and provide deeper insights into user behaviour. One of the outstanding plugins is our Content Consumption Index, which provides you with detailed information about the content consumed. With this plugin, you can measure how much content is actually read and thus evaluate the effectiveness of your texts and articles. This precise data helps you to optimise your content in a targeted manner and improve the user experience. We also offer a variety of other plugins that can be seamlessly integrated into your website and help you to better understand and analyse the interactions of your visitors.
Solving complex problems
Do you think your tracking and data concepts are too complex and you don’t know how to implement them? With fusedeck, any question can be answered easily and with just a few clicks. Our solution enables you to master even the most complex requirements and gain valuable insights into user behaviour at the same time.
Choose the right tracking for you
With fusedeck you can choose different tracking types depending on your requirements. For example, fusedeck offers three different tracking types:
Tracking
Recognition
ITP-safe
Without consent
Full Cookie Tracking
fusedeck can operate with a custom tracking domain, avoiding blocks from anti-tracking tools.
Cookieless User Tracking
To address tracking issues caused by ITP or other blockers, fusedeck can operate without cookies. A server-side fingerprint is generated for recognition purposes.
Cookieless Session Tracking
A server-side fingerprint is created, generating no personally identifiable information, and recognition beyond the session is not possible. Therefore, no consent is required.