Cookieless session tracking in tourism: Google Analytics and fusedeck in comparison
In autumn and winter 2023, the traffic of a fusedeck customer from the Swiss tourism industry was measured simultaneously with fusedeck and Google Analytics GA4. The results are clear: fusedeck tracks and analyses more data at all times.
The comparison
Between October and December 2023, the traffic on the website of a fusedeck customer was tracked and analysed with fusedeck and in parallel with Google Analytics GA4. A direct comparison between the two technologies shows that at least 21% more sessions and up to. 66% more page views were measured with fusedeck.
It is clear that incomplete, incorrect data can lead to suboptimal conclusions and decisions – such as future advertising measures. The data transparency shown here is made possible by our fusedeck Cookieless Session Tracking and a reduced blocking of the system.
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