Analytics
Analytics
Standard reports for quick analyses
Custom reports for unlimited depth
Time series report
Create complex reports based on raw data in the intuitive fusedeck® user interface. All data collected can also be incorporated into formulas such as sums or attributions and calculated in real time.
Filters or filter groups can also be applied to all available elements and KPIs in order to analyze certain campaigns, pages or minimum variables only, for example.
Data can be quickly interpreted with the results displayed in a diagram, including line charts, plane diagrams, pie charts, bar charts, sunburst diagrams, and other visualizations.
Event report
The event report allows you to access all data collected at the raw data level in real time
This way, form data from your website can be collected and analyzed, without requiring a separate integration on your website. Lead data can therefore be verified and enriched to optimize future campaigns and the user journey, for example.
The associated data are then already available in fusedeck®, such as campaign data, campaign names, ads, pages, page categories or page use data including active dwell times, scrolls, visibilities as well as technical data like browser information, geodata, and much more.
Funnel report
A corresponding funnel report can be created based on all the settings available in the time series report.
For instance, you can visualize which traffic source runs through the funnel best. The funnel can be represented based on existing campaign tracking, UTM or Adobe parameters. It’s also possible to combine a visualization with events and all KPIs tracked as standard, including active time, scroll rates, and much more.
You can even group variables according to user-defined variables, such as to examine the performance of A/B tests and optimize website personalization.
Map engagement report
Further visualizations such as heatmap reports not only show the geographic origin of your traffic but also the engagement of your campaigns and users in particular.
This allows you to analyze which scroll rates, active time scores, and fired events were especially intense in which regions and at what times.
Share and export
Sharing and exporting reports is particularly easy and secure with fusedeck®. That’s because with shared reports, your customers or stakeholders don’t need separate access to the user interface of fusedeck®, but can view the report via a specialized, temporary URL link. Nothing else can be seen, apart from the graphics and data you’ve chosen to export.
For further analyses, you can export your reports in CSV or Excel format with just one click. For your data scientist department, an API token can be assigned just as easily to automatically keep the reports up to date in your BI systems.