Campaign management
Optimize campaign performance
Measure and manage campaigns, impressions, clicks, and conversions from all your online marketing channels and use fusedeck® to assess traffic with a quality index.
The proprietary fusedeck® technology stack allows campaigns to be managed and measured granularly at the level of a publisher, an ad group, an ad, etc., thereby also evaluating the performance of paid traffic.
fusedeck® is compatible with upstream and downstream ad servers, recognizes common campaign parameters, and offers you more transparency at the supply side level in order to allocate your budget more efficiently and improve campaign performance.
Innovative approach to measuring traffic quality
Your target group reaches your website and hence your company using a range of channels that perform differently at different points of your marketing funnel. Define KPIs such as dwell time, visibility, clickouts, completed forms or conversions to measure the success of any traffic source, advertising or target group.
You can set your own price segments for each channel and campaign to optimize for cost-per-order, cost-per-engagement or other freely selectable performance KPIs.
What’s more, the fusedeck® campaign manager allows you to distinguish between specific customers and specific agencies and measure quality.
Source reports in the existing setup
Campaign performance and traffic quality can be quickly and easily checked using fusedeck® source reports. The platform automatically recognizes your existing campaigns such as UTM parameters from Google or CID parameters from Adobe. Plus, a distinction is automatically made between paid and organic channels, such as referrers or direct traffic, for traffic from search engines like Google or Bing and social media like Facebook or Instagram.
Automatic quality scores
Besides manual reports on source reports, you can automatically generate quality scores and indexes with fusedeck®. Here, a quality KPI is granularly assigned to each channel and each campaign in order to determine whether your target group has interacted with the content or has left again after a brief dwell time on a page, for example. This way, you can target particularly attractive users just before conversion and deactivate poor traffic in campaigns in a cost-effective manner.
Lead handling integrated in the user interface
You can use the integrated lead handling to check the quality of inquires from potential new customers and interactions, without any further customer relationship (CRM) or content management systems (CMS). That’s because fusedeck® enables you to record leads granularly, without setting limits when setting up registration or contact forms. This way, existing shop systems can be connected with fusedeck® and leads qualitatively analyzed by fusedeck®. This creates transparency across your campaigns to optimize leads purchasing and filter out poor lead sources.
Managed support and self-service
The setup of your current campaigns can be adopted at first. fusedeck® recognizes the source by way of campaign parameters and assess performance fully automatically. In accordance with data minimization and efficiency, fusedeck® can also only track selected data if desired, such as a combination of organic, campaign-related or third-party traffic.
In the further setup, you are supported by fusedeck® consultants to create new campaigns in the fusedeck® user interface, in order to work with proprietary tracking links such as ad impression pixels and click redirects, obtain control over your first-party data, and become independent from external reports.
Tracking links for data sovereignty
In addition to parameter tracking, fusedeck® allows you to work with tracking redirects. This is helpful when you don’t want to trust the figures from agencies or publishers and wish to record impressions and clicks yourself as a first-party tracker. But it’s also a good idea if other trackers are integrated on your platforms which shouldn’t learn any details about the origin and quality of your traffic.
Reporting in real time
You can quickly and easily view campaign performance with a range of preconfigured reports. For instance, the active sessions and engagements can be evaluated at the campaign level and analyzed in depth at any degree of granularity. This way, you can see when which publishers have delivered traffic at what quality at the URL, ad group or category level.
Besides temporary configurable filters, all tracked elements can be selected or grouped. Thanks to our cloud-based, scalable infrastructure, the reports are produced in real time, allowing you to access the desired KPIs without any waiting times.