Powerful API
fusedeck® offers a comprehensive RESTful API allowing full access to the entire control plane. You can use it to change tag manager settings, obtain lists of campaigns, run reports, and feed the results into BI tools and much more.
On request, it’s also possible to access a raw data feed of fusedeck® analytics events for your in-house data scientists.
Provide report jobs
Existing report jobs can be requested in the fusedeck® user interface, for example, but can also be retrieved just as easily via the API in JSON or CSV format.
This allows you to set up and control the reports as desired in the graphical user interface and then have the data provided automatically and always up-to-date via the API.
You can therefore use our REST API to dynamically access the time periods of your data that you need for your systems.
Correlation analysis via API
Higher engagement scores have been shown to significantly increase conversion rates. Using the fusedeck® API, a correlation analysis can be easily performed in a Juypter notebook, for example, in order to prove that optimizing the engagement score also improves the overall conversion rates without the clicks converting directly. This way, you can make the correlation coefficient a measurable KPI in your online marketing campaigns, allowing you to decide on on-page or off-page actions faster.